Successful SMS Marketing for Your Business

Woman Looking At Her Phone

Almost everyone has a cellphone in Singapore. In fact, the country has the highest market penetration of smartphones in the world. This means that more people use smartphones in Singapore than any other country.

This is why marketing through SMS can be an effective way to grow your business and make sure that your products or services reach your target market. SMS marketing has the distinct advantage of being able to reach a niche market based on their age, gender, location and even their lifestyle choices.

Though SMS is a highly effective advertising medium, like all marketing efforts, you need to know how to approach it in a way that appeals to your audiences.

Set Your Subscriber’s Expectations

When sending out your first SMS messages, be sure to set your subscriber’s expectations. Always ask for permission to start sending them text messages, and add at least one short sentence about what they will be about — for example, if you are advertising for discount alerts, be sure to mention that early on in your text body. You should give them an option to unsubscribe if they no longer want to receive any messages.

The last thing you want to do is for your customers to start associating you with spam — it can have negative effects on your company’s image.

Send Just the Right Amount of Texts

Too many text alerts only serve to annoy your customers — never send daily SMS alerts as this will only be detrimental to your marketing efforts. It lessens the impact of your text messages and may even lead to more people unsubscribing from your alerts.

Instead, try to keep the frequency to two messages per month. This ensures that your messages retain their impact.

Have a Clear Call to Action

In SMS messaging, the call to action is incredibly important. SMS is a highly responsive advertising medium, and you need to give your target market clear instructions to follow. It usually will involve sending a message to a specific number. For example, “Text GET DISCOUNT NOW to 1111”.

Your call to action should be simple, easy to follow, and concise. Be sure to place it at the end of the text message where the reader can see it.

A successful SMS marketing campaign is all about finding the right balance — you want to be informative and engaging, but not too pushy.


Mobile Phones Reigning Supreme Over The Web

Mobile PhonesInternet used to be for personal computers only. WiFi and mobile data used to be expensive and casual internet user cannot afford it. Computers were large, bulky, and limited to the home or the office.

With the rise of mobile phones and tablets, however, mobile web traffic suddenly skyrocketed. Everyone and anyone can surf the web while on the go, as long as they have a working internet connection. According to Visitorz, a UK based website traffic supplier, 80% of internet users now own a smartphone. And with those smartphones, they access the internet.

Why now?

Smartphone technology has exploded in the past decade. Phones used to be limited to just calls and texts, but have since become more sophisticated. Smartphones are basically pocket-sized computers, and are powerful enough to rival the computing capacity of PCs in the early 2000s.

Wifi technology has also improved immensely. More and more hotspots are mushrooming all over the world. To keep up with demand and make spaces more profitable, businesses, cafés and restaurants started offering free WiFi to all of their customers.

As both the internet and the gadgets accessing it have become more affordable, traffic is now skewed towards mobile. In fact, even without factoring in tablets, smartphone mobile traffic still surpasses PC.

What does it mean for websites?

The internet is built on communication and the distribution of content. Content is available on the websites. When the PC was the primary producer of web traffic, websites were geared for PC screens, optimising them for large screen consumption.

With the shift to mobile, websites need to be more responsive. Before, content only needs to fit a horizontal screen – the orientation, the font size, and most elements on the site remain static. But now, with the shift to mobile, all of these have to adjust automatically to make them easy to read on a small screen.

Mobile web traffic is bound to keep growing. Whilst PC will likely never completely go defunct, it’s safe to surmise that mobile traffic will reign supreme on the web for a long time.