Social Media Strategies that May Make or Break Your Business

Social media written in a yellow notepad held on a palmSocial media is evolving; it is no longer just a community of people who want to share across continents or connect with others. It has become a tool for marketers to reach their audiences and advertise products and services. However, a lot of people caught on to this and are sometimes ignoring paid advertising. Sievers Creative, an expert on search engine optimization from Minnesota cites the following strategies and trends that can make or break your online business.

Converged Social

LinkedIn and Microsoft have created innovations that benefit advertisers in different ways. Especially, if you integrate your professional social profiles using Microsoft 365 apps. Many experts agree that there will be many more integrations to take place in the future. The potential is huge when you start taking this approach and including it in your campaigns.

Facebook Internet

Experts agree that Facebook will continue to dominate social media for advertising, video and usage, and probably won’t be changing in the near future. Instagram and WhatsApp messaging may become big social networks and may compete with Facebook. However, the latter’s users won’t leave, that’s why you must try using different social media platforms to reach your audience effectively and achieve objectives.

Video Content

Experts agree that video content is the in thing in online marketing right now. Real-time video is one of the most effective types and platforms such as Snapchat, Periscope and Facebook Live are leading the way in terms of engagement. Similar to live TV, live video enables companies, different chances to reach their audience and be flexible in their presentations. If this approach is beyond your comfort zone, find an influencer that does this for you.

Mobile’s Bigger Role

More and more people are using their mobile devices to do a lot of things because of the available apps and better features with each new release. These are the reasons you must constantly improve your site to make it mobile-friendly.

Social media will keep on changing, adapting to these changes provides you with a competitive advantage and improves your search engine rank.

Digital Marketing: What You are Missing

Digital MarketingUndeniably, digital marketing has become a huge concept that leads most business to success. In fact, many businesses have emerged solely offering digital marketing services. The need of businesses to indulge in internet marketing is increasing through the years.

Digital Marketing

There are numerous digital marketing services available. A few examples of it are social media management, social media advertising, Email marketing, search engine optimization, affiliate marketing, contests, and giveaways. Using these strategies can give you benefits, particularly if you’re into social media advertising for local business.

Marketers allot 60% of their time in digital marketing activities. Numerous companies have not only dedicated time but also budget for it. No wonder content marketing is a second highest budgeted strategy to the extent of companies creating their own in-house social media team.

Social Media Marketing

97% of entrepreneurs are participating in social media activities, making it an asset that can make you reap numerous benefits. It can increase brand recognition while improving brand loyalty through increased visibility, generating new prospects and quality sales leads. Conversion of leads is also higher when companies engaged in social media. A big factor for this success is the relatively cheap advertisements on Facebook, Twitter, and other platforms. Do this right and you’ll gain higher branding power and improved customer feedback.

Social media is not a fight of expertise alone but a fight of time. As the cliche goes, the early bird catches most of the worms. Competition is always up, your rival may have realized the value of social media marketing at this moment, embedding their own brands into potential customers’ smartphones. The earlier you start, the sooner you’ll start reaping the benefits. But take note, 50% of companies have already engaged in digital marketing, the downside is that they don’t have a plan with them. Make sure to consult experts that better understands the changing trends and can effectively and efficiently deliver results.