Professional Photography in Corporate Branding

A photographer looking through his camera Professional corporate photography offers a unique avenue to build your business brand. It helps a business demonstrate its personal side and connect with customers. When done correctly, it also differentiates your business from that of your competitors’.

When using corporate photography for business branding, it typically revolves around the images that appear on your website, brochures, publications and social media pages. To ensure you set yourself apart in a competitive world, you should invest in a well-qualified and equipped professional photographer for business photographs. Below are some ways you can use corporate photography for branding.

Photos of Services and Products

In the era of digital marketing, a photograph is the first interaction your client has with your product and services. All elements in these photographs should work together to enhance your brand and product rather than distract from it. Unprofessional and poorly done photographs can be a turn off to prospective clients.

Corporate Headshots

Your corporate headshots should match your brand. Headshots are typically three-quarter view poses from the chest up. Corporate headshots that appear blurry, sloppy and lack attention to details will go a long way in hurting your company’s reputation. Your headshots should have all the company representatives projecting professionalism. They will be the first images anyone has of your business. You should, therefore, ensure your headshots project the right image.

Corporate Event Photos

Corporate event photography can go a long way in building your business brands. Photos from company parties, receptions, holidays and sales events can give customers an opportunity to connect with your corporate culture outside the office. Professional event photography ensures you and your employees still ooze professionalism outside your office walls.

Team photographs also offer an opportunity to showcase your company as a whole. Photos of your working space can reflect your corporation to your customers. Your brand image is an essential part of your business strategy. Ensure your photographs project it correctly.

Will Trump’s Tax Reforms Benefit the Retail Sector?

The U.S. retail sector may benefit from U.S. President Donald Trump’s tax reforms, as it proposed certain changes to the corporate tax rate.

Real estate and banking firms could also find themselves at an advantage due to the tax framework, which also calls for at least five years on full and immediate expensing on certain assets and a lower net interest for corporate loans.

Tax Incentives

White House officials and Republican lawmakers have been at work on the new tax legislation, and despite the supposed benefits, most of the language of the proposal remains uncertain. For retail businesses, a lower corporate tax rate to 20% from the existing 35% would be the most beneficial, according to Rachelle Bernstein, vice president and tax counsel at the National Retail Federation.

Poonam Goyal, Bloomberg Intelligence senior U.S. retail analyst, said that lower corporate tax would allow retail companies to increase earnings and cash flow. Based on a Bloomberg Intelligence analysis, a 15% tax rate would provide an increase in average 2017 earnings by up to 35%. The analysis covered 15 companies that paid a 35% tax rate in 2016.

Diverse Plans

Trump’s tax reforms take place at a time when retailers diversify their approach on market strategies. The industry has borrowed a page from the marketing books of their European counterparts. Some retailers such as Publix and Wegmans have realized that customized product offerings and services are an efficient addition to a store manager training program.

Their success lies in understanding that the U.S. is not just a single market that only requires a one-size-fits-all solution. By focusing on the individual preferences of customers in their respective area of operations, they can generate stable business that could grow even bigger if the tax changes take effect.


Whether or not the tax proposal becomes law, any changes to the corporate taxes arguably benefit the retail sector amid the challenges facing the industry.

What Good Quality Printing Can Do for Your Business

One of the hardest parts of going into business is building your brand. Awareness ushers sales, so you cannot skip this step unless you are not too keen on success.

Good thing, the very best in printing services in Australia are always around to help. They can offer top quality commercial printing, which you could use to your advantage. It is one thing to set up posters, catalogues and leaflets. It is another thing if they come in a neat package and an attractive design. If done right, quality prints can have a stronger impact on your prospective customers than hundreds of written words.

Good Graphic Design Matters

Business owners should invest in people who will go beyond pushing the brand to reach the consciousness of their target market. They must be able to put together print designs that will make the brand more known and communicate the brand’s services better.

Good graphic design is very important. With the right choice of copy, colour template and graphics, you will see your brand soar.

This is why most companies would have their very own business envelopes with the company logo, name and address on them. Letterheads are also common so their correspondences will easily give off the letter’s origins and possibly, make that logo stick.

But Good Graphic Design Cannot Make It Alone

However, no matter how advertising people design letterheads and calling cards, brochures and pamphlets, their efforts will go to waste if the printing is second-rate. Good printing is the only way to go because it is only through it that the purpose is served.

If you are to invest in printing services, make sure you do so for great quality. If you are not ready to put in some money and effort to avail the best printing services, do not expect to make money either. You have to put some to gain some and for the long haul.

3 Ways ERP can Boost Growing Businesses

Business Executives Discussing

An Enterprise Resource Planning (ERP) solution is a common system utilised by businesses these days. Although the varying ERP solutions available in the market differ in applications, features, technology concepts and complexity, they all aim to streamline business transactions at the end of the day.

ERPs can provide visibility to every aspect of the business process, including process management, inventory, invoicing and accounting, depending on your company’s needs. The ERP that Unit 4 Asia Pacific offers, for example, provides a range of support services for the requirements of customers in particular sectors, locations and with unique business processes. Here are specific ways how ERP can boost your business.

A More Efficient Supply Chain

ERPs can eliminate the need to fill out time-consuming paperwork, thereby ridding companies of a system that is prone to duplicated data entries and inaccuracies because of its manual nature. With an ERP, you may even send vital pieces of information with a simple click of a mouse.

An ERP can also electronically send a bill of matters and orders to suppliers so you can monitor the status of all your projects in real time. It can improve accountability and communication in your business transactions.

An All-In-One Application

As mentioned earlier, ERPs boast of different features and applications. This then saves your staff the time and effort of operating just one system instead of a handful. By relying on a single database, ERP can help staff make better and faster decisions. An improved decision-making process positively impacts business growth.

Higher Revenue

Better and faster business transactions brought about by an ERP system helps your business grow and ultimately earn higher revenue. For example, through the implementation of such a system, managers can easily identify inefficient activities within the operational chain and adjust the company’s processes to run efficiently, as well as at a lower cost.

Enterprise Resource Planning Solutions are now a common part of industrial and commercial business operations. Their advancements and efficiency are very helpful in streamlining business transactions, boosting growth and helping businesses achieve and surpass their revenue goals.

The 4 P’s of Marketing for Landscapers

Gardener holding tools

Landscaping aims to improve the appearance of a property by adding plants and ornamental accessories, changing the existing design, and planting trees and shrubs. People want their properties to look more beautiful, which is why more entrepreneurs decided to offer landscaping services. If you are a landscaper and you want to increase your customer base, you need the right marketing agency to help you.

Marketing for Landscapers

The challenge faced by a landscaper, much like that faced by most service providers, is how to get customers in the midst of competition. This is where an effective marketing program comes in. Upfront Crew Marketing Solutions agrees that this program is composed of the following elements:


This refers to the service you provide in general and specialties, if any. For example, your general service is landscaping, and you could be specializing in yards with large areas, or a specific theme. The effective presentation medium for this product is visual (i.e., pictures or videos of sample work) with a technical description on hand for interested prospects.


This is how much you will be charging for your services and may have two components: design and implementation (labor and materials). Pricing strategies vary; one way is to charge based on a customized list of materials, cost per man-day, design fee, and management fee. Another way is to charge per square foot of blue grass, for example, with price per piece for add-ons, such as trees, shrubs, vines, statues, fountains, etc., each one considering labor and topped off with a management fee. The method you choose may be based on the client’s specific requirements or how your competitors compute for theirs.


In landscaping, this refers to the reach of your services; i.e., distance of the project area from your headquarters. In defining this element, you could consider the farthest distance you can travel to while remaining competitive in terms of pricing.


This set of activities aims to convince the prospect to choose you as his service provider. For landscapers, the prospect could be the property owner or the general contractor. It is advisable to focus on one type of prospect in the beginning so you will also have a focused promotional plan. Awareness of your particular service could be promoted via flyers and leaflets, local tri-media advertising, geo-specific internet advertising, and keyword research, among others. Seasonal consumer promotions (e.g., off-peak season discounts, package-plus-free-options), referral incentives, and other activities may be considered in your advertising campaign.

Landscaping, like most services, is a business with many competitors. The right marketing mix is necessary to engage your target market and enjoy a successful business operation.

3 Ways to Improve Your Book Sales

Social media for content marketing

Technology has given writers of today the chance to improve their sales like never before. For instance, social media has made it possible to authors and readers to “talk.” Authors shouldn’t miss out on this opportunity to help improve their book sales. Here are some tips on how to do it:

  1. Invest in an Online Accounting System

The goal is to sell books. When you start to receive big orders, you need to ensure that you’re getting your payments right. Many writers invest in a royalty payments accounting solution to keep track of their orders and royalty payments. This is useful if your books are being distributed in various mediums and several countries.

  1. Create Online Promos

One of the simplest things you can do to improve your book sales is to create online promos. Offline promos are great too, but the majority of your readers are online, so it’s better to meet them where they are. Promos could be as simple as giving away free copies of your new book if they buy a previous title. You can give away free copies to several lucky Instagram users who post IG-worthy snaps of any of your books. You can even collaborate with other authors to expand your reach.

  1. Engage Your Readers by Giving Teasers and Trivia

These days, it’s easier to connect with authors using social media. Facebook, Instagram, Twitter, and other social networking sites have made it convenient for writers and readers to connect and engage. Don’t miss this chance to milk on the opportunity to engage your readers about your new and existing titles.

If you have books currently in circulation, consider these tips to help improve your book sales. Don’t underestimate the power of social media and suggestion, especially now that technology has made it possible to connect with more readers from all over the world.

The Path to Finding the Right Digital Creative Agency for You

Online MarketingNot every digital agency is a great fit for your current business needs. Picking the right one, however, requires a lot of homework. The effort is worth it and you’ll be saving yourself from unnecessary hassle when you make the right choice of digital creative agency:

Step 1 – Check Out Their Home Page

They’re a “digital creative agency,” right? That means their web page should be remarkable. If you like what you see then you will like the style they can bring to your projects.

Step 2 – How Easy Were You Able to Find Them?

If it took you five pages (or more) from the SERPs to find them, then they may have some trouble with their SEO services. Do you need some SEO along with your crafty designs? Make sure their services are well rounded. You never know if you will need some extra stuff done for your projects in the not so distant future.

Step 3 – Who are They?

What kind of team makes up your selected digital creative agency in Melbourne? Does each member of the staff have credentials to back up their expertise? Are they proud of their team? Do they enthuse expertise and proper decorum? That also means you get the chance to meet them along the way.

Step 4 – Pricing

Many businesses today will be on a tight budget. That means they will try to optimise their processes. That also means if you skimp on the cost, you will probably get a few flaws on their work. Find out what level of work you can get for a specific price. Remember that quality service doesn’t come cheap.

Step 5 – Always Shoot for the Long Term

Things can go wrong along the way. By that, it means far along the way, like a year or two after your project has been completed. Make sure that the company can stay in business that long. Establish a relationship between your business and theirs since it will be mutually beneficial in the long run.

Follow these steps and you have good chances of finding the right digital agency for your business.

Standing Desks May Boost Your Employees’ Productivity

A person working at their standing desk By now, you must have heard about the potential benefits of standing desks. You may, for instance, know that adjustable desks for standing and sitting have been associated with less obesity risk, reduced cancer risk, longer life, and better posture. But did you know that standing desks could also improve productivity for some workers by an incredible 46%?

Standing desks effect on employees productivity.

According to a 2016 study by researchers from Texas A&M Health Science Centre School of Public Health, stand-capable desks can phenomenally increase productivity. The researchers concluded this after monitoring the productivity of workers at a call centre for a pharmaceutical company over a period of six months. The study began after the employing company bought standing desks. Some employees in the study were given standing desks while some of their colleagues continued using traditional desks.

Within the first month of the study, the employees who got standing desks were 23 percent more productive than the employees who kept working from traditional sitting desks. Over the next months of the study, the improvement in productivity surged to 53 percent. The average rise in productivity over the six months was 46 percent.

Putting the findings into perspective.

The phenomenal rise in productivity could partly be attributed to the fact that employees were doing tasks that favour standing. Accordingly, not all companies that get standing desks can expect an exact rise in employees’ productivity.

Still, this study offers an assurance that standing desks, at the very least, won’t cause a dip in workers’ productivity. That guarantee is a relief to employers who may be aware of the health benefits of standing desks but are worried about productivity.

So, if your company invests in standing desks, you can expect to reap both health benefits and a rise in employees’ productivity. However, since there are tasks that are best handled when sitting down, it would be advisable to invest in adjustable desks for standing and sitting. Your employees can then toggle between tasks that can be done best while seated and the tasks that can be done standing.

A Start-Up’s Guide to Employment Benefits

A Group of Employees

You’ve successfully started your business and the clients are beginning to pour in. The question now is how can you make your employees happy? Start by providing them a good benefits package. This will ensure that they don’t jump ship the moment they encounter difficulties.

Some start-ups that have limited time and resources usually employ Consolidated Omnibus Budget Reconciliation Act or COBRA administration services to reduce their responsibility. Below are some of the benefits that the law requires:

  • Adhere to the FMLA (Family and Medical Leave Act)
  • Employers should take part in a short-term disability program if based in a state where it exists.
  • Offer benefits to unemployed members of the community by paying federal and state unemployment taxes
  • Employers should pay their share of FICA taxes and deduct these from paychecks of their employees.
  • Offer employees disability and retirement benefits
  • Adhere to all compensation requirements necessary for employees
  • Provide workers time off to conduct military service, serve jury duty, or vote

On the other hand, you don’t need to offer:

  • Sick leaves, paid vacations, or holidays
  • Life insurance plans
  • Vision or dental plans
  • Health plans (excluding Hawaii)
  • Retirement plans

Nevertheless, some start-ups would rather provide their employees most of these benefits to stand out from the competition. The majority of employers offer paid holidays for Christmas Day, Thanksgiving Day, Labor Day, Independence Day, Memorial Day, and New Year’s Day. Otherwise, you could give your employees the freedom to take time off during these holidays without pay or use their vacation days on religious holidays.

Keep in mind that most of your full-time workers anticipate getting a week or two of paid vacation each year. When you’re explaining your vacation policy to them, indicate the allotted time they could request for time off and if they should accomplish a form.

Protect the future of your business by keeping your employees happy. After all, they’re your brand ambassadors that will take care of your clients and uphold your brand name.

Doctors as Managers and the Two Major Challenges They Face

Doctor Consulting with A PatientBeing a doctor remains one of the most lucrative jobs in the country, with specialists taking home at least $250,000 annually. If one decides to establish his or her clinic, he or she also enjoys better flexibility when it comes to time.

The problem is medical schools don’t provide enough training to make sure doctors can become effective business managers. They then face several challenges that may damage their business and reputation.


Doctors see several patients a day on top of doing rotations and home visits. They also attend seminars or complete their fellowship. Once doctors become business owners, though, burnout occurs at a much faster rate due to poor supervision skills, including micromanaging. The more they micromanage, the harder it is to establish a good relationship with the staff and nurses. As burnout increases, the likelihood of committing medical mistakes increases.

Payment Regulations and Models

While doctors receive a handsome pay for their services, the billing and collection systems are another story, and often they can be complex and difficult. For one, various federal and state regulations such as MACRA may dictate the manner of reimbursement services.

Doctors who want to be more efficient in revenue cycle management (RCM) can work closely with a revenue cycle management solutions company that can provide a wide range of services, such as paper claims submission, financial reporting, and primary and secondary billing.

This company can also solve another growing problem among physicians — negotiating with payers. This can force doctors to accept unfair agreements to avoid losing a patient.

Being a doctor isn’t easy, and it becomes increasingly difficult once one tries to become a manager. Recognizing these challenges, though, is one of the major steps to improving not only productivity but also the value of the service and the self-worth of the profession.