What Are the Different Types of Brand Names?

rebranding decisionWhat’s in a brand name? This may seem like a simple question, but an expert on custom merchandise cites that names are important to brands who want to use these on their products and promotional items. A name can make or break a company as it creates association, and carries emotional and experiential triggers. When you know the different types of brand names available to you, you can choose the right one and build on it.

Descriptive Name

This category is the oldest type and has been in use for decades; this is effective because it describes your business the moment a potential customer reads it. Some examples include PayPal a payment company and Subway serves unique and delicious submarine sandwiches, clearly show what they offer with the names of their brand. This approach differentiates and positions your company in the niche you choose. It is easier for potential and current customers to recognise you.

However, this type may also work against you, because it constrains and keeps your brand in a box. Your brand name may no longer hold meaning to your existing services or products because your company evolved since its inception.

Abbreviated Names

Many brands abbreviate their company name but remain recognisable to their customers some examples include IBM, GE, HP and UPS. Companies take this route because of practicality, their names are too long, or evolution over the years. Acronyms are easy to say, remember and trademark; however, they are empty vessels that need time to fill. This takes a lot of time and effort to build a brand and improve recall and recognition.

Invented Name

Some brands successfully made up words and made it their own these include Google, Twitter, Kodak and Xerox. The creators created a word to represent their company; an invented word is influential as they don’t carry any meaning, you can create one for it.

These three types have their pros and cons; know which one may work for your start-up and use it to your advantage.

How to Build an Impressive Brand Online

Branding via OnlineBuilding an impressive, marketable brand is one of the major concerns of every business. Entrepreneurs and marketers alike spend time and money finding ways to put out their brand the best way they could. And as social media develops, techniques become more innovative, pushing them to double their efforts. Here’s how you can make it succeed.

Choose Networks that Support Your Image

What is your target market? How do you want consumers to perceive your brand? Asking these questions will help you choose a social network that will support and promote your image. Instagram, for example, is a great channel for businesses that wish to target young adults. LinkedIn, on the other hand, are ideal for B2B companies. Select a channel that will deliver your brand’s message appropriately.

Publish Valuable and Shareable Content

Social sharing has become one of the most effective strategies when building a brand online. The art of sharing valuable content has been a way to boost a business’ reputation, market, and message. SEO Werkz, a company in Utah providing web design services says that when publishing and sharing valuable content, companies utilize not only their social networks but also their websites. Doing this maximizes their audience and promotes their products as well.

Take Advantage of Social Campaigns

Social media campaigns are unique ways to reach an audience, promote a product, and build a brand identity. Apart from maximizing brand reach, running contests and giving away discounts also encourage audience participation, leading to a more personalized and one-of-a-kind advantage for both business and consumer. Audiences will think that you are doing your best to reach out and please them, which can boost your brand’s online credibility.

The way your audience perceives your brand is important for your business. Make an effort when doing so and ensure that you are delivering the right message to the right audience at the right time.