4 Factors that Make Print Signage Important in the Digital Age

Adult Learning about technologyThe newspaper industry’s slow death is a great symbol of print marketing’s struggle in an era of computer and smartphones. According to a report, the newspaper advertising market in Australia was only worth $2.4 billion in 2016, a sharp 40 percent decline in just a span of five years.

Despite digital media’s dominance, there are still features of print that technology-heavy applications cannot duplicate. If you have a business and are thinking about putting up signs to attract customers, you might have thought twice about their effectiveness. But here are four factors that make print signs relevant up to this day.

The Message is Key

Your medium means very little if you do not have a good message to relay in the first place. Moreover, just because LED signs and TV screens are in trend, it does not automatically means they are better. It is all about knowing your target audience and how you can effectively communicate with them through print advertising.


Print signage is not just a combination of texts and images on a screen that will disappear if you pull the plug off a machine. Print ads are not momentary like LED signs; instead, they are physical items that provide brands with consistent visibility. Eurotech suggests that you keep your signage secure with a key to keep vandals from stealing it protects it from extreme weather conditions.

Personal Approach

As opposed to screens, print signage is more personal. Receiving letters and vouchers in the mail, for example, will make customers feel that you value them. This will help with customer loyalty and retention.

Rare as a Diamond

With the obvious decline of print signage, you tend to pay more attention to them because they are already rare in a technology-heavy environment. This gives print marketing an advantage because people will take the time to read your message.

Digital signs and marketing are here to stay, but print signage offers a more personal and concrete marketing approach that digital signage cannot duplicate. A good combination of both, however, can boost your online and offline presence.

Here’s Why Advertising Is Valuable To The Business Sector

Advertising The advent of digital printing has spurred technical advancements in advertising. In the past, the conventional ways of advertising reached a small amount of people, those who only ready newspapers, watched televisions and passed by signage. Today, however, the whole world of advertising has emerged as one of the most influential factors in the society.

Ads Reach Diverse Markets

Most businesses use advertising to achieve varied goals and these ads could be placed in diverse media from print to digital ones. This makes it easier for them to access a wider span of customer coverage. Besides advertising products in traditional venues like newspapers or magazines, they can advertise in other types of media like social media sites to reach desired markets.

Advertising Is Valuable For Customers

Just imagine any television or radio channel without advertisement, it is plain boring. How about walking down the street of shops and there is no single signage. That would be disastrous because people can’t see which shop sells which.

If there are people who need to be reached by advertisements, those are the customers. They are the most important part of the business world because, without them, there will be no profit. Advertising helps people find the best product for themselves, their children and their loved ones. When they are well-informed of the range of products, they are able to compare and buy the things they believe fit their preference.

Advertising Is Important For Companies

Advertising plays a pivotal role for the sellers and companies because it increases sales, helps producers know the plans of their competitors and they could launch new products through varied ads.

For instance, Signs n Stuff suggests they could use digital screen printing to showcase the services they offer in their actual offices or business centre. This may give the types of services and the fees they charge so the customers could have a first-hand grasp of how things work in that specific office or restaurant.

If the advertising plan is effective, it would create goodwill for the company to gain not only new customers but also the loyalty of their valued clients.

Advertisements are very crucial for the growth of businesses since these could attract a lot of customers. In the long run, more profit will be gained and financial growth in inevitable.