Almost everyone has a cellphone in Singapore. In fact, the country has the highest market penetration of smartphones in the world. This means that more people use smartphones in Singapore than any other country.
This is why marketing through SMS can be an effective way to grow your business and make sure that your products or services reach your target market. SMS marketing has the distinct advantage of being able to reach a niche market based on their age, gender, location and even their lifestyle choices.
Though SMS is a highly effective advertising medium, like all marketing efforts, you need to know how to approach it in a way that appeals to your audiences.
Set Your Subscriber’s Expectations
When sending out your first SMS messages, be sure to set your subscriber’s expectations. Always ask for permission to start sending them text messages, and add at least one short sentence about what they will be about — for example, if you are advertising for discount alerts, be sure to mention that early on in your text body. You should give them an option to unsubscribe if they no longer want to receive any messages.
The last thing you want to do is for your customers to start associating you with spam — it can have negative effects on your company’s image.
Send Just the Right Amount of Texts
Too many text alerts only serve to annoy your customers — never send daily SMS alerts as this will only be detrimental to your marketing efforts. It lessens the impact of your text messages and may even lead to more people unsubscribing from your alerts.
Instead, try to keep the frequency to two messages per month. This ensures that your messages retain their impact.
Have a Clear Call to Action
In SMS messaging, the call to action is incredibly important. SMS is a highly responsive advertising medium, and you need to give your target market clear instructions to follow. It usually will involve sending a message to a specific number. For example, “Text GET DISCOUNT NOW to 1111”.
Your call to action should be simple, easy to follow, and concise. Be sure to place it at the end of the text message where the reader can see it.
A successful SMS marketing campaign is all about finding the right balance — you want to be informative and engaging, but not too pushy.