What You Can do for Your Employees: Water Cooler

water coolerWhen people wake up first thing in the morning, nothing is more important to them than to arrive on time at work. Your bag, keys and wallet are ready, you take a shower, dress up and to avoid the morning rush, you leave immediately forgetting to prepare your packed lunch, much less bring your water jug to work.

Help Your Employees Budget

So what are you going to do while you are working and feeling thirsty? Wait for lunch and buy a bottled mineral water? It may be cheap but it will still affect your budget. What if the bottle you bought is insufficient for the entire day ahead?

Where’s My Hot Water?

Some people buy a hot cup of coffee to keep them awake while they are toiling at their desk. Of course, boiling water from the kettle every time you want to take your coffee or hot beverage is impractical and counter-productive.

Boiling water from the kettle is easy, but coffee breaks often work on a rigid schedule. Everyone wants hot coffee or even a cup of instant noodles during the break. This means boiling water for all the employees using a kettle would take an inordinate amount of time – and this means there is a need for a better and faster alternative.

An office water cooler, according to cleanandclearwater.com.au, solves this dilemma.

Water Coolers are a Necessity

Water coolers for offices are just the thing you need for that instant supply of cold or hot water; notwithstanding its name, it can supply both cold and hot temperatures at an instant. Think of how much money your employees can save instead of buying bottled mineral water. In addition, you can help the environment as well if you keep reusing only one large bottle from the water dispenser.

You, as the boss yourself, would enjoy the benefits of a water cooler. Have one in the office. You and your employees will forever be grateful for making everyone’s life easier.

3 Psychology-Backed Ways to Boost Your Social Media Campaigns

facebook appsMany people are under the impression that social media marketing is all about getting likes and shares. While this may be partially true, community management involves so much more. The goal is to establish meaningful and lasting relationships with your target audience.

The majority of business owners, however, resort to bribery, a short-term strategy that only works for a few months (days, even). The “Like and share this post to get a freebie” strategy can only get you so far.

Again, your goal should be to create lasting relationships with people. You want them to share and like your posts without the bribes to keep them, and some basic knowledge related to human psychology can help you achieve this goal.

Here are psychology-backed strategies that you can use:

Add Personality to Your Brand

Some of the most successful brands today have distinct personalities. For example, there is a leading sportswear brand with an “up for any challenge” personality. One perfume brand, on the other hand, showcases its masculine, adventurous, and irreverent personality.

These two brands paint a very vivid picture in your mind, and that’s their secret. According to Alyka and other experts, people simply want to engage with a brand that’s more human than to engage with a faceless marketing machine.

Give Them a Real, Compelling Reason to Like and Share Your Posts
Don’t make your readers like your posts just to get a freebie in return. Give them something—a real reason—to do it. One good way to do it is to share a glimpse of your brand’s journey, and opening the possibilities for two-way interaction by asking your audience to share their own stories, too.

The psychology behind this is that people feel important when you open up to them. According to a study, the need to belong with people who experienced similar struggles is a strong driver of emotion.

Share Something Fun and Funny

Most brands forget the most important key to user engagement on social media: it needs to be fun and funny. Think about it. What do people share the most? Is it the media event or updates of some company? Or is it the memes, puns, and hilarious jokes?

It’s the latter. Posting something merely interesting is not enough—it has to be funny. This is because humor establishes rapport. People love to laugh.

If you really want to be successful in the world of social media, you need to move from “selling” to “sharing”. Remember that your target audience is human; people put their faith (and money) on people they can actually relate to.

The General Methodology of Valuing a Business

businessOne of the metrics that tell a lot about the success of a business is its valuation. It’s an important aspect, as it tells you where your business currently stands on; it helps you gauge how far you will have to go to increase its overall value. Valuation is also a central facet on determining the price at which you will have to sell your business.

Many businesspeople consider valuation easy, as it’s procedural; you only have to follow a set of protocols to arrive at a value. While it’s true in some situations, it actually takes an experienced business valuer to get things right.

Assessors employ some approaches to get the real value of the business accurately. Here are some of them.

Looking into the Assets

Assessments based on assets are a direct valuation method in which the value of the business depends on all the assets it owns, which include tangible and intangible properties. Asset-based evaluation has two sub-methods: book value assessment, in which the net worth of the business is gauged minus the liabilities, and liquidation value assessment, which only concerns the company’s tangible assets.

Checking the Earnings and Cash Flow

The second method of assessing the value of a business is by looking at its earnings and cash flow. Assessors explore different dimensions of income generation, such as the present value of the business based on its future earnings, rate of returns and investor’s equity.

Examining the Market Value

Assessors depend on certain indications from the market to determine the value of the business. Using this method, the evaluator may look into the values of your competitors. Other aspects, such as market conditions and the possible prices buyers are willing to pay are also heavily considered.

Business valuation is a subject many small businesses don’t bother to tackle. But, it’s important, especially if you’re planning for expansion or thinking of selling it to the highest bidder. Keep in mind, however, that the valuation methods don’t follow a cookie-cutter approach. You need to find a method that suits the type of business you have and the competition it’s in.

For Fresh Nursing Grads: When Your Resume Can’t Get a Call

resume

You have graduated from university and recently became a licensed nurse. You thought that the hard part was over and it will be all smooth sailing from there on. You applied for your top prospects and envisioned yourself doing your dream job.

Months later, you are still unemployed,receiving not a single call. Your grades were above average, you came from a prestigious school, and you are highly motivated. You are confused why no one wants to take a chance on you.

This is no news;many newly grads with promising credentials struggle to find a job. You may feel that you have what it takes, but in the eyes of a prospective employer, your resume is all who you are.As cited by the CPE Group, a Perth-based recruitment agency, job hunting is nothing more than dating: your good qualities only have a use if you can convey them right.

To make others buy into your application, the following can certainly help your cause:

Check the Style

A well-constructed resume follows a particular style that lets employers size you up with ease. Keep in mind that they have the luxury to move on to the next applicant if they don’t like what they see in your application even at first glance, so be careful how you write yours.
As a new graduate, the sections in your resume should be in this order: basic information, objective, education, experience and skills.The education part is the most important because it compensates for your lack of work-related background.

Add a Cover Letter

This is optional, but may work wonders. It should introduce you to employers, let them know why you’re a perfect fit for the job and talk them into reading your resume. Address the letter to the person you’d send it to and keep it short.

Get What You Lack

Employers can be demanding, but you have to do what’s necessary to obtain that nursing post.Some want to hire nurses with some experience in an acute care setting, while others may have other requirements. Do your research, know who exactly they’re looking for and be that person.

Pay attention to everything you write in your resume because your dream job could slip away becauseof a single error.Remember: you use it to impress, not just to express.

Good Harvest Seen in Australia’s Agriculture Sector in 2015

cattle farmingFarmers in Australia are expected to have a bountiful 2015, despite the early drought the country is experiencing early this year.

Industry analysts predict farmers in the Land Down Under will be paid more for their produce in 2015 and beyond, driven in part by the growing export markets and the clamour for Australian-grown food.

Cultivating Farm Exports

Australia has inked new free trade agreements with Korea, Japan, and China. It is also currently working to sign an FTA with India, which will be a big boost to its export industry when finalised. These intensified free trade activities aim to boost Australia’s exports of beef, dairy products, and other key items.

Consumers are choosing organic farm produce from Australia, and they are prepared to pay for it. This is expected to bring more agribusiness investments, as well as expansion and improvement in farms and their respective supply chains.

Continuing Improvement of Farm Tech

The improvement of farming technology and techniques are also seen to improve the industry. Experts at ABC Sheds emphasise the importance of proper shelter for animals. The better farm animals are taken care of, the better the produce will be. Same goes with farm operation. The more advanced and streamlined the operations are, the quicker the return on investment is.

Farm tech such as better sheds, storage, and food supply are what makes Australian farming a standout from others. The country’s produce are highly regarded in China and Japan for their high quality and safety.

Lowering Dollar, Increasing Exports and Incomes

The lowering Australian Dollar in 2014 was a welcome surprise for farmers, as the country’s agriculture sector is dominated by exports. The lower exchange rate means imported foods will become more affordable, and exported goods will be more in demand as consumers overseas have more spending power.

Premium produce, such as boxed beef, and high-value niche products, such as dairy products, weren’t being welcomed previously in international markets because of their high prices. With things looking up for the Australian Dollar, however, export of agricultural products will fire up again.

While there will be challenges in the agriculture sector—policy changes from the government and uncooperative weather conditions—farmers who can cultivate the basics, such as a good farm and farming techniques, can expect to benefit from the bountiful year ahead.

The Market Leaders: 2014’s Most Profitable Industries

The year 2014 has finally comDoctor's Labcoate to a close. With that said, it’s time to evaluate how well businesses have performed the past 12 months. Now that 2015 is here, such information would be vital in helping you decide where you should put your money if you want to either start a business or invest in stocks.

For the past 12 months, the top performing industries in terms of profit are as follows:

Healthcare

Based on Fortune’s list of most profitable industries, healthcare definitely appears on top. Most fields listed on this article have something to do with doctors, dentists, and clinics. As an industry that’s a staple in every country, its immense profitability does not come as a surprise. In 2013 alone, the sector raked in USD 21.8 billion in revenue, after all.

IT

Many have doubted information technology in the past, but it’s evidently one of the strongest sectors to date. With the world banking on the Internet and big data more than ever, it’s no wonder there are more businesses and more jobs in the industry. The sector also cashed in a total of USD 19.3 billion in the past 12 months.

Energy

Energy is, of course, one of the global economy’s staple resources. Despite the recent slump of oil in the global market, the entire energy sector remains resilient. Its combined revenue reached USD 17.5 billion. The sector’s profit margin is all thanks to the immense demand for energy across all countries.

Construction

In both developed and developing countries, the demand for more homes and more buildings continue to soar. This is what fuelled the sector’s profit to as high as USD 11.3 billion. With the growth of different business sectors, experts admit that the growth of the construction industry is quite expected.

The presence of other companies that help businesses in this sector contributed to its growth. Wong Fong Engineering says there are firms that provide equipment lease and other forms of assistance to large businesses. This, in effect, makes the construction of new buildings more efficient and improves the sector’s overall profit margin.

Logistics and Transportation

Some might find it unexpected, but logistics and transportation is also one of the most profitable industries in the past year. With the rapid pace of development across all sectors, transportation and logistics have become essential in virtually every industry. This explains the USD 11.1 billion from the whole sector.

These sectors experienced immense growth the previous year, which means these hold promise to stay strong this 2015. With these data, investors and prospective business owners will hopefully put their money in the right places.

Crucial Web Design Tips to Remember for 2015

web design servicesIt’s the final month of the year and that means it’s time to celebrate the successes of the year. This way, you can take stock of everything that went well enough to take them into the New Year, while scrapping the strategies that did not work, and formulating newer, more effective ways.

The world of web design, development, and SEO has been an ever-evolving one where changes come in a constant stream, from PPC in Denver to responsive design in Hong Kong. In line with the coming year, presents the following crucial web design tips you need to employ to succeed in 2015:

• Be Responsive

There is practically no reason left for you to not use more responsive designs. If 2014 taught us anything, it is that more sites are going in this direction. There is little doubt that this will continue to be a trend and the call for more responsive designs will be even more obvious as 2015 gains momentum.

• Get Down with Ghost Buttons

Minimalistic and stylish. Those two words best describe ghost buttons. They are also fun to use because of the subtle hover animation. If you think about how well they go with bigger background images and videos, it will be plain to see how much more prominent these buttons will be in the coming year.

• Build Emphasis on Typography

Gone are the days when strikingly beautiful fonts were an expensive luxury. Type kits are becoming more and more affordable—even free as in the case of Google Fonts. This means that designers will gain even more freedom to let their creative juices flow without having to think of budget restrictions.

• Remember that Scrolling > Clicking

By now you must have accepted the fact that the mobile web holds a significant slice of the pie. To create a more enjoyable web browsing experience, the scrolling option will largely dominate clicking. It simply has a much more dynamic interaction and reduces load time significantly.

Dominant web design trends are more likely to carry over into the coming year, or at least in the beginning. The major difference is the maturity of responsiveness. It is more of an evolutionary process rather than a revolutionary one.

3 Easy Ways to Run Your Business…While You Rest

business incomeAsk business owners about the best and worst parts of running their own enterprise, and the answer is probably the same: work-life balance.

Many business owners control their time, which means they get to do most of their work whenever they want. On the other hand, they throw themselves into their work, often because they have to.

Even during the Holidays and supposed “slow months,” you know that business must go on. But that doesn’t mean you need to drown yourself in work. There are a few ways to adjust that work-life balance in favor of “life,” while still making sure business is running.

1. Get the Hardware

Tablets are a godsend for businesses. With the ever-growing popularity of cloud-based services, mobile devices can go with you on holidays or on field work—all while giving you access to important business files when and where you need it.

2. Get the Right Software

Why do most of the work when something else can do it? Get software and apps that lets you take the work anywhere you want.

Adigo explains conferencing makes sharing faster, easier, and simpler. That means you can conduct meetings, brainstorm sessions, and other office tasks from almost anywhere.

Most tasks can already be carried out from anywhere—with Microsoft Office 360 and other software that lets you do so. Making the most of these apps and software should be a great boost for business owners who are in desperate need of a break from the office.

3. Get Your Head Up in the Clouds

If you’re still asking what cloud solutions are right for your business, move fast. This imaginary repository of everything has already proven itself to be a massive timesaver for businesses. It does away with the pressure on your IT staff as upgrades are automatic, there are minimal setup or storage costs, and it relieves some of the dependency on your data center.

Just like the show, business must go on. That doesn’t mean, however, that you need to stay cooped up in the office.

The Talent Games: 3 Tips for a Quick Hiring Process

Mass Job HiringIn any job market, great talent can come and go in a blink of an eye. By the time you’ve made that offer, they might have probably accepted an offer somewhere else. The only way to avoid missing the big catch is to cut down your hiring process.

This isn’t always the case, however.

Some businesses believe that a longer process is better, since it ensures that they’re hiring the best person for the job. There is merit to this argument, but it overlooks this very important fact: hiring is both a business decision, as well as a people decision.

That means you need to fill the position quickly, while ensuring that you’re putting the best talent on it. Sounds difficult? Here’s a guide.

Write Clear Job Descriptions

Avoid writing vague, incomplete, or misleading descriptions when posting jobs. This may seem like a no-brainer, but you wouldn’t believe how many times an applicant search fails because the recruiter did not clearly specify the needs for the position.

Clearly labelling the position will not only help you get better candidates, but also speed up the hiring process.

Outsource a Part of Your Hiring Process

Ask the help of a staffing company to help with the hiring and on-boarding process. You need to shell out part of your budget, but it would be a good investment. You save both time and administrative costs and you get quality screening and hiring process.

Even some staffing companies, like i-recruit.com.au, can provide you with temporary employment. Who knows, the temp staff might be the perfect person for the job. You might end up hiring them as permanent employees.

Create a Long-Term Plan

Most organisations only seek out potential candidates when there is an open position. You’re wasting time if this is the kind of strategy you’re using. It will take about a month to fill that position.

If you want to cut down the time, hold interviews with prospective candidates even before any job opening. This will keep the hiring process smooth.

They say the most valuable asset of any company is the people. It’s true—getting the star talent hired as fast as you can is an important part of any company’s success. It’s also the key to winning the talent game.

How Dehydrated Employees Is Draining Your Business

Have you ever thought about water coolerhow dehydration affects employee productivity? No? Well, you aren’t the only one. Hydration isn’t exactly on top of the list. It may not even be on anyone’s list, but believe it or not, your employees’ water intake impacts your business.

Habits of Dehydrated Employees

Water is a vital nutrient for the body, but when you are working in a busy environment, it’s easy to overlook its importance. There are many ways dehydrated employees can harm your business and lose you money. Fatigue is one of the main effects of dehydration and it stops people from functioning at full capacity. People who do not drink enough water also get sick more frequently, are less productive, are moody, and sluggish. If your employees start exhibiting these bad habits, it won’t take long before your business starts suffering, too.

Hydration in the Workplace

Drinking water is the single best thing we can do for our health, but when you have employees trying to meet strict deadlines, would they even care? There are many ways to encourage hydration in the workplace, and when implemented, you can be sure that your colleagues are more productive, happy, and fit.

  1.  Coolers – Cleanandclearwater.com.au says filtered water coolers are perfect for helping people stay hydrated while they are away from home. Bottled water is ideal for short distance travels or while in transit, but won’t be enough for a whole day in the office. Water coolers eliminate that problem and give your employees access to fresh water to renew their energy.
  2. Fresh Fruits – Eating the right food contributes to our daily water intake. Foods that keep you hydrated include watermelons, cucumbers, strawberries, and yogurt.
  3. Water Bottles – Encourage your employees to bring their own water bottles so they can keep hydrated while in transit. This is a good suggestion for employees who prefer to walk or take their bicycles when going to work.

Staying hydrated isn’t just a personal choice. When a person starts to suffer from dehydration, it also affects how they perform and how they deal with other people. Make sure there’s plenty of water to go around to keep employees sharp, productive, and happy.