SEO is a big part of online marketing, as it will give you exposure to a wider customer base. Marketers have used many techniques when it comes to this aspect of the digital landscape. Some are still effective, but some have gone downhill.
To help you come up with better SEO techniques, here are some things that you can do:
You can only use one or two keywords for the content you generate, so it is important to choose the best ones. Use the Google Keyword Planner tool and take the high volume keyword phrases.
You can also use other tools, such as Ubersuggest.org, Term Explorer, or KeywordTool.io. This will help you further evaluate the keywords and determine which ones are appropriate for your campaign and target audience.
After choosing your keywords, look for the best topics to write about — make sure this is relevant, unique, and informative to your target audience. As Singapore’s online marketing experts recommend, content should be shareable and relatable to reach more people.
Use Google Alerts and other sites to know about the trending topics in different industries. Make sure the headline is both clear and catchy, so you can prompt search users to click on your pages. Most importantly, the keywords must fit seamlessly to your content.
Share, Share and Share
Use your social media accounts to post your articles and drive activity to your website. This can boost your organic traffic and help you gain new followers. Do it during peak hours when more people are online.
Join social media groups that are relevant to your industry and be an active member, so you can share your content and be familiar with other influencers. Do not forget to send an email to your subscribers, so they can have access to your new content.
With thorough planning, you can further improve your SEO and online marketing pursuits. The result will bring you a stronger online presence and a wider audience reach.