It’s that time of the year once again for annual reports. For the most part, companies use annual reports to update their consumers and target audience of the latest progress in the company.
The common thinking with annual reports is that they are boring documents that are hard to read with all of the data and numbers jammed in. The good thing with today’s design is that even these documents can be constructed to be both informational and interesting.
This is where design and professional agencies can step in. While it appears easier to go with a simple template, there are certain advantages to leaving the work to the professionals.
With many companies in different industries popping up left and right, it can become a challenge to make your annual report stand out. As someone who is part of the company, the bigger challenge is finding what should be in the annual report.
The closer one is to the company, the bigger the likelihood of feeling that all the information at hand is important. In reality, there is only a handful of information that should go into annual reports. Sometimes, it’s better to leave this task to the design company for easier navigation of the annual report.
As Brisbane’s TheRoom.com.au explain, annual report design should be more user-friendly. Sometimes, user experience is compromised in the name of jamming every available information. What professionals can do is provide a filter for the influx of information, so the only necessary things can be included in the report.
Incorporating data into the design
Design may be a great way to make figures and company data easier on the eyes. Nonetheless, this should not mean the data should be buried within tons of images and fonts. A good example is how some brands were able to accomplish this in their reports.
Going beyond just a printed portfolio, there are many ways to accomplish an annual report. You just have to give your creativity a go to make that report as pleasing and informative as possible.