How to Implement an Efficient Returns Management Program

A customer paying by credit card for a purchase

A customer paying by credit card for a purchaseReturns are part of running a successful e-commerce or traditional business. The fact of the matter is, returns cost money, which is why it’s no surprise that business owners and line managers get extremely stressed about it.

An effective returns management program could help save your company the burden of having to deal with irate customers and logistical inconveniences. Here are some recommendations on how to streamline your returns management program:

Consider using an RMA or returns management app.

Thanks to technology, it is now possible to process returns through one, multitasking application. Some RMAs are integrated into e-commerce platforms while some use separate add-on programs that can be installed through an API or application programming interface).

ReverseLogix explains that what makes RMAs great is that you can put some aspects of your returns process on autopilot, resulting in increased staff productivity. Some apps also have special features that allow customers to print shipping labels for their item’s return journey. Some apps, meanwhile, also allow you to upsell products when customers intend to return their items, making it a win-win situation for you and the customer.

Establish return policies and procedures right from the start.

A clear and straightforward return policy that lays down all the consequences of sending back a product, as well as its perks, is important. To ensure that no disputes are filed, make your return policy friendly to potential customers.

Those who have a customer-friendly policy experience more sales. Be wise to indicate in your policy, however, what items are eligible for return, how long the return process takes, and what are the steps that both your party and the customer need to take.  

Partner up with a shipping carrier.

Enlisting the assistance of shipping carrier will help ease your returns management tasks. That is because integrating couriers into the reverse logistics process will minimize the work your staff have to do on their end. These couriers also provide tracking numbers immediately, adding transparency to the process and building your customer’s confidence in you.