Search Engine Marketing is a major force in driving traffic and increasing website ranking. A lot of companies and individuals attest to this fact and have enjoyed the monetary benefits gained by employing SEM techniques.
Pundits have been foretelling the demise of SEM for almost a decade now. Guess what? It is becoming stronger with each passing day. While these so-called marketing gurus are not even close to admitting that they were wrong, the growing relevance of SEM today can’t just be denied.
What is SEM?
Short for Search Engine Marketing, it’s a form of internet marketing that’s designed to help boost traffic to your website and, at the same time, increase its visibility in Search Engine Results Page (SERP). The process involves the use of various techniques. A SEM agency may utilize Pay-per-Click (PPC) technique, an online advertising model that allows you to pay only when a user clicks on your ad unit. An example of this would be Google’s AdWords, which according to Forbes, helps create strong brand awareness.
Why Aim for Higher Ranking in SERPs?
If you have a website, especially if you have something to sell or offer, you would definitely want to rank high in SERPs. Greater visibility means better chances of gaining more clients, says an expert from Disruptive Advertising. While the scenario may look simple, the reality is truly challenging.
Internet Live Stats indicate that there are more than a billion active websites on the World Wide Web today and this number increases with each tick of the clock. Almost all of them are vying to be on the first page of SERPs when a particular keyword or phrase is searched. Grab a handful of sand and spread them evenly on a clean sheet of paper and you will have an idea of how stiff the competition is.
Do You Need SEM?
It depends. If you don’t have a website and would rather opt for a snail-paced traditional marketing medium, then SEM is not for you. However, if you are one of the millions of companies and individuals who chose to have a website and who wanted to make a lot of money by tapping a vast pool of potential customers online, then SEM is for you.
Examine Website Ranking
If your website is ranking poorly on keywords you believe is relevant to your business, then a shot of SEM adrenaline might just be the thing you need right now. In some cases, encouraging results can be seen within a few months’ time of employing a couple of SEM techniques.
Even if your website is ranking good today, there is no guarantee that it will remain that way tomorrow. Remember, the dynamics of the World Wide Web is very fluid and rules can change very quickly. SEM can act as your insurance that can protect your website amidst these changes.