Websites have become necessary for businesses. Other than providing a first impression, they can also communicate a company’s brand and services. However, maintaining a business website can be difficult, especially for rookies. Here are five web design facts to get you through.
Web Design Gets Old Too
Web designers must keep up with the fast-changing pace of technology and design. As browsers and devices develop, coding standards, compatibility updates, and search engine algorithms change as well. According to a company in Salt Lake City that provides web design services, a two-year website may be too old in terms of usability and design. It is important to remain current and relevant to prevent formatting issues and poor search engine results.
Multimedia Plays a Huge Impact
Multimedia content such as images and videos are essential on a website as they aid in attracting visitors. However, when used improperly, they can significantly affect a website’s performance by slowing it down. Prevent this by optimizing files for the web and avoiding large image and video formats. It is also important to use favored web standards like HTML5 so that visitors can access media from various devices.
Templates are Restrictive
Many businesses turn to website templates because apart from being cost-efficient, pre-packaged templates are also easy to modify. Unfortunately, companies can lose credibility by relying too heavily on templates as they typically entail unnecessary design elements that can turn off customers. Trying to customize a web template can make it look too fancy and patched together. Make sure to work with an experienced designer and developer instead.
Mobile and Responsive Web Design Aren’t the Same
Many people mistake mobile web design as responsive web design and vice versa. Both approaches, however, are extremely different from each other. Mobile web design is more restrictive and only provides the bare basics of a website. Responsive web design, on the other hand, is more flexible and allows sites to resize and reflow their layout according to the visitor’s viewing device.
When working on a business website, it is ideal to hire a designer and developer that can do the job well. Investing on your web page can provide many benefits for your business—take it as an opportunity.