3 Psychology-Backed Ways to Boost Your Social Media Campaigns

facebook appsMany people are under the impression that social media marketing is all about getting likes and shares. While this may be partially true, community management involves so much more. The goal is to establish meaningful and lasting relationships with your target audience.

The majority of business owners, however, resort to bribery, a short-term strategy that only works for a few months (days, even). The “Like and share this post to get a freebie” strategy can only get you so far.

Again, your goal should be to create lasting relationships with people. You want them to share and like your posts without the bribes to keep them, and some basic knowledge related to human psychology can help you achieve this goal.

Here are psychology-backed strategies that you can use:

Add Personality to Your Brand

Some of the most successful brands today have distinct personalities. For example, there is a leading sportswear brand with an “up for any challenge” personality. One perfume brand, on the other hand, showcases its masculine, adventurous, and irreverent personality.

These two brands paint a very vivid picture in your mind, and that’s their secret. According to Alyka and other experts, people simply want to engage with a brand that’s more human than to engage with a faceless marketing machine.

Give Them a Real, Compelling Reason to Like and Share Your Posts
Don’t make your readers like your posts just to get a freebie in return. Give them something—a real reason—to do it. One good way to do it is to share a glimpse of your brand’s journey, and opening the possibilities for two-way interaction by asking your audience to share their own stories, too.

The psychology behind this is that people feel important when you open up to them. According to a study, the need to belong with people who experienced similar struggles is a strong driver of emotion.

Share Something Fun and Funny

Most brands forget the most important key to user engagement on social media: it needs to be fun and funny. Think about it. What do people share the most? Is it the media event or updates of some company? Or is it the memes, puns, and hilarious jokes?

It’s the latter. Posting something merely interesting is not enough—it has to be funny. This is because humor establishes rapport. People love to laugh.

If you really want to be successful in the world of social media, you need to move from “selling” to “sharing”. Remember that your target audience is human; people put their faith (and money) on people they can actually relate to.

The Market Leaders: 2014’s Most Profitable Industries

The year 2014 has finally comDoctor's Labcoate to a close. With that said, it’s time to evaluate how well businesses have performed the past 12 months. Now that 2015 is here, such information would be vital in helping you decide where you should put your money if you want to either start a business or invest in stocks.

For the past 12 months, the top performing industries in terms of profit are as follows:

Healthcare

Based on Fortune’s list of most profitable industries, healthcare definitely appears on top. Most fields listed on this article have something to do with doctors, dentists, and clinics. As an industry that’s a staple in every country, its immense profitability does not come as a surprise. In 2013 alone, the sector raked in USD 21.8 billion in revenue, after all.

IT

Many have doubted information technology in the past, but it’s evidently one of the strongest sectors to date. With the world banking on the Internet and big data more than ever, it’s no wonder there are more businesses and more jobs in the industry. The sector also cashed in a total of USD 19.3 billion in the past 12 months.

Energy

Energy is, of course, one of the global economy’s staple resources. Despite the recent slump of oil in the global market, the entire energy sector remains resilient. Its combined revenue reached USD 17.5 billion. The sector’s profit margin is all thanks to the immense demand for energy across all countries.

Construction

In both developed and developing countries, the demand for more homes and more buildings continue to soar. This is what fuelled the sector’s profit to as high as USD 11.3 billion. With the growth of different business sectors, experts admit that the growth of the construction industry is quite expected.

The presence of other companies that help businesses in this sector contributed to its growth. Wong Fong Engineering says there are firms that provide equipment lease and other forms of assistance to large businesses. This, in effect, makes the construction of new buildings more efficient and improves the sector’s overall profit margin.

Logistics and Transportation

Some might find it unexpected, but logistics and transportation is also one of the most profitable industries in the past year. With the rapid pace of development across all sectors, transportation and logistics have become essential in virtually every industry. This explains the USD 11.1 billion from the whole sector.

These sectors experienced immense growth the previous year, which means these hold promise to stay strong this 2015. With these data, investors and prospective business owners will hopefully put their money in the right places.

What You Need to Know About Long Tail Keywords

long tail keywordKeyword optimization plays a big role in increasing sales and ensuring higher rankings on the search engine results pages. Bidding on and optimizing the correct set of keywords and phrases are more valuable than focusing on volume and density. This can help you fit words effortlessly so that content reads better.

Most markets say that long tail-keywords present a more interesting opportunity to meet marketing needs than shorter versions. Is it really true that longer keywords are better? Marketing experts from TrueLogic.com.ph share the answer:

The Volume of Searches

Although long-tail keywords are less expensive, they generate a lower volume of searches. This is especially true for phrases that are too long and specific. Keywords like these will make it hard to garner more searches that meet your target.

You can stick to three to four words for long-tail variations. Stay away from the phrases that don’t produce positive results. Long keywords are only highly advantageous if they are highly relevant to the searcher’s intent.

Avoiding Competitive Keywords

Those who are just starting in their AdWords campaign use long-tail keywords to avoid expensive keywords in advertising. They tend to stay away from general keywords that are more competitive and more expensive.
While long-tail keywords can help improve sales, they are not a quick solution when it comes to hitting advertising goals. These keywords can help you save more, but if they are not getting enough searches, it may better to try another phrase.

Combination and Match Types

While long-tail phrases see lower search volume, this doesn’t mean that you should avoid them completely. It is better to use a combination of generic and high volume keywords with some specific long tail keywords. This will add to your sales and help you determine which keywords drive more searches.

There are many reasons your long-tail keyword produces positive results. Make sure to evaluate your match types. Remember that exact match keywords mean demanding too much from the searchers. Be creative and flexible with your matches.

Long-tail keywords can only give you an edge if you know how to use them. Wise implementation of keywords is important to attract the audience you’re looking for and drive sales.