The 4 P’s of Marketing for Landscapers

Gardener holding tools

Landscaping aims to improve the appearance of a property by adding plants and ornamental accessories, changing the existing design, and planting trees and shrubs. People want their properties to look more beautiful, which is why more entrepreneurs decided to offer landscaping services. If you are a landscaper and you want to increase your customer base, you need the right marketing agency to help you.

Marketing for Landscapers

The challenge faced by a landscaper, much like that faced by most service providers, is how to get customers in the midst of competition. This is where an effective marketing program comes in. Upfront Crew Marketing Solutions agrees that this program is composed of the following elements:

Product

This refers to the service you provide in general and specialties, if any. For example, your general service is landscaping, and you could be specializing in yards with large areas, or a specific theme. The effective presentation medium for this product is visual (i.e., pictures or videos of sample work) with a technical description on hand for interested prospects.

Price

This is how much you will be charging for your services and may have two components: design and implementation (labor and materials). Pricing strategies vary; one way is to charge based on a customized list of materials, cost per man-day, design fee, and management fee. Another way is to charge per square foot of blue grass, for example, with price per piece for add-ons, such as trees, shrubs, vines, statues, fountains, etc., each one considering labor and topped off with a management fee. The method you choose may be based on the client’s specific requirements or how your competitors compute for theirs.

Place

In landscaping, this refers to the reach of your services; i.e., distance of the project area from your headquarters. In defining this element, you could consider the farthest distance you can travel to while remaining competitive in terms of pricing.

Promotions

This set of activities aims to convince the prospect to choose you as his service provider. For landscapers, the prospect could be the property owner or the general contractor. It is advisable to focus on one type of prospect in the beginning so you will also have a focused promotional plan. Awareness of your particular service could be promoted via flyers and leaflets, local tri-media advertising, geo-specific internet advertising, and keyword research, among others. Seasonal consumer promotions (e.g., off-peak season discounts, package-plus-free-options), referral incentives, and other activities may be considered in your advertising campaign.

Landscaping, like most services, is a business with many competitors. The right marketing mix is necessary to engage your target market and enjoy a successful business operation.

3 Ways to Improve Your Book Sales

Social media for content marketing

Technology has given writers of today the chance to improve their sales like never before. For instance, social media has made it possible to authors and readers to “talk.” Authors shouldn’t miss out on this opportunity to help improve their book sales. Here are some tips on how to do it:

  1. Invest in an Online Accounting System

The goal is to sell books. When you start to receive big orders, you need to ensure that you’re getting your payments right. Many writers invest in a royalty payments accounting solution to keep track of their orders and royalty payments. This is useful if your books are being distributed in various mediums and several countries.

  1. Create Online Promos

One of the simplest things you can do to improve your book sales is to create online promos. Offline promos are great too, but the majority of your readers are online, so it’s better to meet them where they are. Promos could be as simple as giving away free copies of your new book if they buy a previous title. You can give away free copies to several lucky Instagram users who post IG-worthy snaps of any of your books. You can even collaborate with other authors to expand your reach.

  1. Engage Your Readers by Giving Teasers and Trivia

These days, it’s easier to connect with authors using social media. Facebook, Instagram, Twitter, and other social networking sites have made it convenient for writers and readers to connect and engage. Don’t miss this chance to milk on the opportunity to engage your readers about your new and existing titles.

If you have books currently in circulation, consider these tips to help improve your book sales. Don’t underestimate the power of social media and suggestion, especially now that technology has made it possible to connect with more readers from all over the world.

Stun Gun or Pepper Spray: Choosing Your Brand of Personal Protection

Woman sprayed a pepper spray to the bad guy Ideally, people would rather avoid getting involved in physical altercations. The reality, unfortunately, is that at some point in their life, there will be those who will seek to do them harm. Women, in particular, have been subjected to attacks by malicious elements.

These situations have created the need for personal protection items, most prominent of which are stun guns and pepper sprays. Both seem equally potent, so people may not instantly know which self-defense tool to use. Several factors, in fact, must be taken into consideration in the purchase of either of these personal protection products.

Legality of Self-Defense Tools

The legality of stun guns varies by city and state. Despite being non-lethal in nature, stun guns are still capable of causing harm if used improperly; thereby the ban from several counties. If you are looking to buy a stun gun, ask your local sheriff or police chief to check whether you are allowed to own one. Louisiana, for example, allows residents of Slidell to purchase stun guns purely for protection purposes.

On the other hand, all 50 states allow the purchase and possession of pepper spray. Restrictions, however, apply depending on size and potency, among others. Again, check with your local authorities the prescribed limits in owning pepper spray.

Size Matters

Both stun guns and pepper sprays vary in size, depending on your preference and use. You might favor something that’s small and easy to conceal or something larger that provides a good, secure grip.

Innovations in pepper spray models, among others, come in its useful disguises. You can buy one that looks like a tube of lipstick or a writing pen, giving your potential attacker no clue to your defense capability. Stun guns have developed similar improvements, where certain models are made to look like regular phones.

Power Variation

Regarding incapacitating an attacker, pepper sprays have the advantage of range and duration. A standard spray can spew its chemical mixture from several feet away, and the effects last for 15-30 minutes.

Stun guns require a close-range application for maximum effect, but stopping power is much more potent, capable of disabling an attacker almost instantly. Duration is average, immobilization only lasting for about 3-7 minutes, but still plenty of time for you to run away and call for help.

Protecting yourself is something you need to be ready for at any time. Understand your self-defense options and invest in them; it is better to be prepared than to be a victim.

Successful SMS Marketing for Your Business

Woman Looking At Her Phone

Almost everyone has a cellphone in Singapore. In fact, the country has the highest market penetration of smartphones in the world. This means that more people use smartphones in Singapore than any other country.

This is why marketing through SMS can be an effective way to grow your business and make sure that your products or services reach your target market. SMS marketing has the distinct advantage of being able to reach a niche market based on their age, gender, location and even their lifestyle choices.

Though SMS is a highly effective advertising medium, like all marketing efforts, you need to know how to approach it in a way that appeals to your audiences.

Set Your Subscriber’s Expectations

When sending out your first SMS messages, be sure to set your subscriber’s expectations. Always ask for permission to start sending them text messages, and add at least one short sentence about what they will be about — for example, if you are advertising for discount alerts, be sure to mention that early on in your text body. You should give them an option to unsubscribe if they no longer want to receive any messages.

The last thing you want to do is for your customers to start associating you with spam — it can have negative effects on your company’s image.

Send Just the Right Amount of Texts

Too many text alerts only serve to annoy your customers — never send daily SMS alerts as this will only be detrimental to your marketing efforts. It lessens the impact of your text messages and may even lead to more people unsubscribing from your alerts.

Instead, try to keep the frequency to two messages per month. This ensures that your messages retain their impact.

Have a Clear Call to Action

In SMS messaging, the call to action is incredibly important. SMS is a highly responsive advertising medium, and you need to give your target market clear instructions to follow. It usually will involve sending a message to a specific number. For example, “Text GET DISCOUNT NOW to 1111”.

Your call to action should be simple, easy to follow, and concise. Be sure to place it at the end of the text message where the reader can see it.

A successful SMS marketing campaign is all about finding the right balance — you want to be informative and engaging, but not too pushy.

 

Top Ways to Add Value to Content

Online marketing with the employeesContent is always at the forefront of any online marketing campaign; it is the heart that sends blood to different aspects of your strategy. Publishing shareable and bookmark-worthy pieces will get you to the top of search engine results pages. An expert on content copywriting services cites the following ways on how you add value to the posts you publish.

Customized Visuals

Blog owners and managers that use stock photos heavily tend to use the same or similar images across their accounts. Doing this doesn’t make you stand out, it makes you recede into the background where everybody else is. To avoid falling into this trap, customize images or logos for your accounts and websites. This injects life into the pages and personalizes the content you publish. This differentiates you from the competition and allows you to build a strong brand.

Visualize data

Data included in content improves its authority and relevancy; however, simply discussing numbers may confuse some readers. Add value to these content types by visualizing data for visitors. Using infographics, bullet points, charts or even simplified photos make the numbers easier to understand.

Resource Links

Linking to resources isn’t simply citing works or leaving sources at the end of the article. To add value to a post, genuinely share resources to your visitors. Provide them with apps, other posts or tools that allow them to understand the content more.

Get Social

Get to where the conversations are at; this allows you to engage your audience and provide them with value. Add widgets to blog posts to show how your readers are mentioning your brand on their social networks. Having engaging conversations on Twitter, Facebook, LinkedIn and other platforms allows you to learn more about industry-related topics and attract more readers.

These proven strategies add value to the content you publish; high-value posts provide you with a competitive advantage and allow you to reach a wider audience.

3 Small Business Types That Can Benefit the Most from Local SEO

SEOFor several years now, SEO has been a game changer in the digital marketing industry. It does not only help businesses gain a stronger presence online, but it also levels, in a way, the competition between the big and small industry players. As a matter of fact, some minor business types can benefit the most from local SEO, and here are some of them:

  1. Medical Practices

Dental practices, doctor’s offices, and urgent care clinics can reap the most reward from local SEO. For one, most of the target customers of these businesses are residents. Also, people who seek medical attention want immediate treatment or solution. When they search online for a dental practice in their area, they would likely click the first website they’d see on Google. So, it is essential that you rank high if you provide medical services.

  1. Law Firms

Typically, people who need legal counsel look for a lawyer nearby. Therefore, appearing on the first page of the local searches is vital for law firms, as well. If you have a law office, make sure you boost your local rankings. Check if your business listings are working properly, as advised by the BackToBlackAgency.com. Also, look at the keywords you’re targeting; make sure you optimize your site with keywords that include the particular location of your firm.

  1. Plumbing Companies

In times of burst pipes and other sudden plumbing issues, the first thing a person would do is call an emergency plumber. Where will they look for that emergency hotline? Google. To make sure you’ll get all those calls, improve your local SEO strategies. Again, use relevant, location-specific keywords when optimizing. Online reviews can also help to improve your local rankings, so make certain that customer reviews are visible once a user searches about your plumbing company.

Boosting your local SEO campaign can do wonders for your business, especially if you own one of the three business types mentioned above. If you want to maximize the full potential of local SEO, it is best if you ask professionals to help improve your existing SEO campaigns.

3 Ways to Turn a Failed SEO Campaign Around

SEOSearch engine optimization (SEO) is a challenging and ever-changing strategy that you must monitor closely to achieve success. It will take time and effort, but it’s one of the most effective ways to gain more traffic, customers, and profit for your business. However, there’s always the possibility of your SEO campaign to fail and hurt your brand.

If this happens to your website, here are some things you can do to recover and improve your SEO again:

Hire an Expert

If you have little to no experience in digital marketing, then chances are you’ll get something wrong. That’s why it’s best to hire a reputable Denver SEO expert to guide you in building an online presence for your business website and improving its SEO value over time. This way, you’ll have someone with knowledge, skills, and expertise to guide you throughout the process. They have the right tools to help you reach the top of search results over time.

Reevaluate Your Strategies

When a strategy fails, it doesn’t mean it can’t be improved. Sometimes, you only need to tweak one factor and it can be the most effective campaign you’ve ever launched. Don’t throw something in an instant because it didn’t become successful. Keep experimenting, try different alternatives, and rethink your options. Reevaluate the content, how you delivered it to your audience, what medium you used, what keywords were present, and so on.

Retry the Campaign

After reevaluating the campaign, don’t hesitate to retry or launch it again. You’ll get different results. Whether they become worse or better, you’ll have feedback which is important for your SEO campaign to go in the right direction. By trying over and over again, you’ll get more familiar with your audience and learn which works for them and which doesn’t.

Follow these tips so you could come up with better and more effective campaigns for your website to get as much traffic as possible.

4 Interesting Asian Wedding Customs You Don’t Know

Wedding Venues In SingaporeAre you thinking of pulling off a Katy Perry and getting married in India? Are you invited to a wedding in Asia? Are you curious how the Asians celebrate their wedding?

Every country is made unique by the culture and traditions it celebrates. For Asians, weddings are a huge part of their lives they tend to follow age-old customs:

1. All-out Party in India

If there is one Asian country that knows what a wedding party is, it is India. A typical wedding celebration lasts for three days and includes activities like henna tattoo sessions. It is also a community affair with possibly hundreds of attendees. It is not surprising Indian weddings are costly.

2. Early Meals in Malay Weddings

While most caterers lay out food on the day of the reception, vendors in Malay wedding venues in Singapore do it a day before. It is customary among relatives who cannot attend the actual 10-hour ceremony to drop by at night and eat.

3. Bridesmaids for Hire in China

Nobody takes the role of a bridesmaid more seriously than the women in China do. Not only are they makeup artists, they are also expected to do things the bride can’t such as drinking rice wine. Recently, becoming a bridesmaid in the country has become dangerous many brides opt to hire professionals.

4. Multiple Speakers in Japan

The Japanese may be known for being reserved, but they are not when they are at weddings. During the reception, most of them will form a queue to give their well wishes and personal stories of love and marriage to the new couple.

Although Asian weddings have become more modern through the years, many still prefer to follow their customs. Some may be influenced by their parents, but most simply want to preserve these traditions. After all, following them may help enhance the success of their marriage.

Saving the Environment One Scrap Metal at a Time

Scrap MetalWhy Recycle?

When people hear about recycling, they think of plastic bottles or papers, but there's so much more to it. Did you know that you can recycle scrap metals and that most appliances today are using recycled scrap metal? Scrap metal recycling has become such a big thing in this day and age. 

What Is Considered As Scrap Metal?

Now, maybe you're thinking about joining the scrap metal recycling revolution. But what is considered as scrap metal? Scrap metal has two categories: ferrous and non-ferrous.

  • Ferrous metals and alloys: These are stronger and heavier materials, such as stainless steel, carbon steel, cast iron and wrought iron. They are found in housing construction, cars and trucks and railroads.

  • Non-ferrous metals: These are more malleable and lighter than ferrous metals. These type of metals can be recycled over and over again without limit because they do not degrade during the recycling process. Examples of these are copper, lead, brass, aluminium, tin, zinc, etc.

Benefits of Recycling Scrap Metal

  • Save Energy: A specialist from McCamish Metals explains that recycling metals is still more energy efficient than producing brand new metal as it reduces the need for ore. Hence, there is no need to mine, purify, and shape the ore, anymore. Recycling scrap metals can save us approximately 56% of the energy used in mining and creating steel.

  • Reducing Emissions: Global warming can be contributed to the steady increase in carbon emissions released each year. Although we could not undo the damage that has already been done to the atmosphere, we can prevent more damage to it. Recycling can reduce the amount of carbon emissions significantly.

  • Waste Reduction: Scrap metals are bulky and take up a lot of space in landfills when thrown away. Recycling scrap metal significantly frees up space in landfills. The space freed can be used for non-recyclable junk such as plastics and discarded food matter.

There are many metal recyclers who buy and recycle scrap metal. So whether you are someone who cares about minimising your environmental footprint or someone who just wants to make some extra cash, there is always a reason for you to recycle those old batteries and appliances.

7 Factors That Influence Mortgage Interest Rates

Mortgage LoansDoctors, just like most people, want to get the lowest interest rate that they can find on their mortgage loans. If they need to shop for a low-interest home loan, here's how the interest rate is determined to be able to get a good deal. MediPro Capital Finance lists seven factors that influence mortgage interest rates.

1. Your Credit Score

Lenders use the borrower’s credit score to predict how reliable the borrower will be in paying off the requested loan. Ordinarily, the higher your credit score, the lower the interest rate. Make sure to get your credit report before you start home loan shopping. If the report has any errors, have them fixed immediately. If you can, settle some of your debts to improve your rating.

2. Loan Type

Rates can be substantially different depending on what mortgage type you choose. For instance, doctors' mortgages have significantly lower rates than conventional loans.

3. Home price and loan amount

The amount you hope to secure from a lender will be roughly equal to the price of your prospective home minus your down payment. If you’re seeking a particularly small or particularly large home loan, you’re likely to pay a relatively high interest rate.

4. Down Payment

Typically, you’ll get a lower interest rate if you have a high down payment. You’ll have a greater stake in the property, and your lender will downgrade your risk level.

5. Interest Rate Type

Your choice of interest rate type can affect your interest rate. While an adjustable-rate loan could have a lower initial interest rate, the interest rate might significantly increase in response to market trends. Conversely, a fixed interest rate remains constant over time.

6. Loan Term

Usually, shorter term mortgages have higher monthly payments, lower interest rates, and lower overall costs than longer-term loans.

7. Home Location

Pricing may differ depending on the location of your prospective home. Ask your lender whether they factor in location when determining interest rates.

You should consider the offered interest rate before agreeing to a loan. An understanding of how lenders usually determine borrower’s interest rates can help you engage your lender better and a get a rate that suits you.