Quick Guide to Choosing the Printing Company as Your Business Partner

Printing CompanyIt is important to choose a professional that can help your business with its printing needs – and one that goes beyond speed, quality, cost, and quantity.

A good printing company should be able to answer your needs and questions. After all, printing brochures, promotional materials, and other documents to be printed involve proofing, estimating, choosing file types, and more, which you cannot handle alone. Look for a printing company that can do all these for you.

Other than that, here’s what to look for when hiring a printing company:

Experienced Staff

A printing company with an experienced staff can save you time and effort. You can simply tell them your requirements and they can easily understand your needs and the technicalities involved with it.

At the same time, an experienced staff can recommend the best options for your printing requirements. As a result, you get the best value for your money.

Flexible Options

On the other hand, if you’re already knowledgeable about printing, or if you have a dedicated staff that handles your graphics, look for a printing company that offers flexible printing options. This is especially helpful if you have various printing requirements.

A printing company that offers flexible options is also cost-effective and can help you save time. You can work with a single company for two projects at a time, for a cheaper cost.

State-of-the-Art Equipment

Of course, you should make sure that your printing company has state-of-the-art printing equipment. This ensures that you get the latest in print designs, and that you get high quality printouts. Hi-tech equipment also ensures that whatever the size you need, the printing company can provide it for you.


Location is also important because if you choose a local printing company, you won’t have to think about the cost of shipping. You can simply pick up your printouts from the printing company, without extra charges.

Before you shell out money for a printing service, take note of these to get the most bang for your buck.

4 Factors that Make Print Signage Important in the Digital Age

Adult Learning about technologyThe newspaper industry’s slow death is a great symbol of print marketing’s struggle in an era of computer and smartphones. According to a report, the newspaper advertising market in Australia was only worth $2.4 billion in 2016, a sharp 40 percent decline in just a span of five years.

Despite digital media’s dominance, there are still features of print that technology-heavy applications cannot duplicate. If you have a business and are thinking about putting up signs to attract customers, you might have thought twice about their effectiveness. But here are four factors that make print signs relevant up to this day.

The Message is Key

Your medium means very little if you do not have a good message to relay in the first place. Moreover, just because LED signs and TV screens are in trend, it does not automatically means they are better. It is all about knowing your target audience and how you can effectively communicate with them through print advertising.


Print signage is not just a combination of texts and images on a screen that will disappear if you pull the plug off a machine. Print ads are not momentary like LED signs; instead, they are physical items that provide brands with consistent visibility. Eurotech suggests that you keep your signage secure with a key to keep vandals from stealing it protects it from extreme weather conditions.

Personal Approach

As opposed to screens, print signage is more personal. Receiving letters and vouchers in the mail, for example, will make customers feel that you value them. This will help with customer loyalty and retention.

Rare as a Diamond

With the obvious decline of print signage, you tend to pay more attention to them because they are already rare in a technology-heavy environment. This gives print marketing an advantage because people will take the time to read your message.

Digital signs and marketing are here to stay, but print signage offers a more personal and concrete marketing approach that digital signage cannot duplicate. A good combination of both, however, can boost your online and offline presence.

What Are the Different Types of Brand Names?

rebranding decisionWhat’s in a brand name? This may seem like a simple question, but an expert on custom merchandise cites that names are important to brands who want to use these on their products and promotional items. A name can make or break a company as it creates association, and carries emotional and experiential triggers. When you know the different types of brand names available to you, you can choose the right one and build on it.

Descriptive Name

This category is the oldest type and has been in use for decades; this is effective because it describes your business the moment a potential customer reads it. Some examples include PayPal a payment company and Subway serves unique and delicious submarine sandwiches, clearly show what they offer with the names of their brand. This approach differentiates and positions your company in the niche you choose. It is easier for potential and current customers to recognise you.

However, this type may also work against you, because it constrains and keeps your brand in a box. Your brand name may no longer hold meaning to your existing services or products because your company evolved since its inception.

Abbreviated Names

Many brands abbreviate their company name but remain recognisable to their customers some examples include IBM, GE, HP and UPS. Companies take this route because of practicality, their names are too long, or evolution over the years. Acronyms are easy to say, remember and trademark; however, they are empty vessels that need time to fill. This takes a lot of time and effort to build a brand and improve recall and recognition.

Invented Name

Some brands successfully made up words and made it their own these include Google, Twitter, Kodak and Xerox. The creators created a word to represent their company; an invented word is influential as they don’t carry any meaning, you can create one for it.

These three types have their pros and cons; know which one may work for your start-up and use it to your advantage.

Expediting Logistical Success Through Resourcefulness

Logistical SuccessIf you’re a business owner, then there’s no denying that you can talk the talk. You can probably discuss how you started your company from scratch to what it is right now.

But, no matter how knowledgeable you are about your business, you’re still probably still scratching the surface when it comes to logistics; unless of course, that is your main business. For this reason, AtomLogistics.com shares some hands-on and practical logistic truths that you will certainly derive value from.

It’s All about Plans after Plans

The hallmark of every genuinely thriving business is an efficient logistics management. Now, while it’s easy to simply purchase software that will do all the tracking work, you still need to know the foundation of the operation. On the off chance that your fulfilment plans do not quite go your way, it’s vital that you can quickly decide on the best course of actions. Consider always having Plans B and C, supported by Plan D and so on; this is the reality of logistics.

Be More British

Well, this doesn’t have anything to do with the accent, but the way how the majority of Brits think. While everyone else is confident in their abilities, British folks assume the worst — which is why they can generally remain cool and collected whatever the situation. In this accord, do not be overly confident that your deliveries and fulfilment will always be successful. Assume and plan for the worst and make sure that you have a solution for any potential challenge.

Enable Real Relationships with the Supply Chain

Apart from extending your networks and invitation in the holidays, you can cut costs by befriending the people behind the supply chain. Of course, this is obviously out of the context of pure business partnerships. But, in reality, the more connected you are on a personal level, the more you can effectively assimilate resources to your advantage.

If you set aside the numbers, returns, and the profits, logistics is pretty simple. The faster you can provide the necessary things on time and correctly, the better chance you have at succeeding.

4 Cool Ways to Widen Your Marketing Funnel

Marketing StrategyEvery great business is focused on increasing its market reach and improving on sales. Widening your net and streamlining how you convince each contact you make is key to improving your conversion. The widen-and-streamline the marketing funnel concept is a must-know for every entrepreneur, strategic manager, and marketing expert.

Improve on Brand Awareness

This is the first step to widening your marketing funnel. The more the people see and hear of your product the higher the chances of getting them interested. You could hire a promotional products artist in Melbourne to help you create promotional products like:

  • Branded T-Shirts
  • Branded stationery
  • Branded presents to give during a promotional event

Engage Your Audience in Contests

Running contests with the possibility of a reward is a great way to creating hype around your brand and product. The increased interaction pushes more people to the very top of your marketing funnel, hence increasing the effective audience that trickles out to the bottom of the funnel.

Targeting the Right Audience

It’s one thing to widen your funnel. It’s another to widen it in the right direction. Filtering your marketing efforts to ensure that you engage your target demographic increases the chances of convincing the new audience to do business with you.

This begins with identifying your target audience and knowing where to find it. This will also help you identify what appeals to the target audience and ensure that any of the promotional products you create actually appeals to the audience.

Choose Your Promotion Times Well

Time is as important as targeting the right people. Matching your promotional idea and branded products to the season or current events will help you gain a better foothold in the market. The modern day audience loves a business that is updated and interesting. You could use this to your advantage.

Partnering with a creative design and branding agency will help you push your campaign to its limits. It is all you need to gain more foothold in your market.

Why Outsource Your Company’s Printing Needs

Printing NeedsNo matter how much you may try to go completely paperless and digital, printing will still remain as one of the standard services required by most companies. Studies show that having your printing needs outsourced can greatly reduce your company’s expenditures. That said, consider these other benefits you will get from hiring printing companies to do your print-outs.

Better Output

Having clearer visuals, stronger appeal and enhanced design than what your average office printer can do may be the exact thing you need when printing out your promotional materials. After all, promotions and marketing will bring in new customers and encourage the regulars to stay. You can even check specific printing packages from reputable commercial printing service providers to meet your company’s specifications, says Woolston Printing.

Improved Performance

Your staff can do more if they no longer need to photocopy template office forms or documents. Better still if they are relieved of printing and reproducing your company brochures, flyers and handouts. With those tasks out of the way, your personnel can focus on completing their initial tasks and also improve on their functions. The less they work on menial jobs that have nothing to do with your people’s specialisation, the better their performance will be.

Reduced Risks

When outsourcing your printing needs, you can request faster submissions for rush jobs. You may even request a discount for bulk documents if you are trying to economise. Your company can negotiate for prices, quality of prints and even number of prints with lesser risks of overworking your staff and in-house printing machinery. The amount you would pay for overtime and possible equipment repairs would easily cover the cost of outsourced printing and with lesser risks too.

Though it still pays to have your standard office printer handy, larger numbers of forms, documents and material may be a hassle both to your printer/copier and your own people. Outsourcing your company’s printing needs will still benefit your company more in the long run than doing it yourself. Research on commercial printing companies, and then ask for an appointment.

How Colour Psychology Can Help Increase Your Website’s Conversion Rate

Website’s Conversion Rate in Canberra Because the design of a website needs to influence reader’s behaviour, many web designers these days turn to colour psychology to aid them in creating remarkable websites. Colours can evoke a myriad of emotions — from trust to mystery and urgency — to your target market. Know that colour plays a vital part in subtle persuasion. It’s all about subtly encouraging the right attitude required to motivate site visitors to take the next step, which is to purchase or convert.

The Link Between Conversions and Colour

Plenty of studies have shown that there’s a link between product colours and the impulse to buy. This also holds true for a website that uses the right colour combinations. When you see colours, there will automatically be a chain reaction that occurs within your brain, specifically your hypothalamus. The brain will release certain hormones to your thyroid and these will trigger emotions that will impact your behaviour.

That said, understanding how colour psychology works could considerably boost a site’s conversation rate. So how should you use colour to your website? A web design expert in Canberra suggests that you should be careful when using colour with the following:

  • Headlines
  • Borders
  • Popups
  • Background
  • Main hero graphics and banners
  • Buttons, specifically those for CTAs or calls to action

Note that your colour choices in these conspicuous areas should be dependent on the type of market you’re targeting to.

So, What Does This All Mean?

Understanding colour psychology is integral for optimising the design of your site. Using the right colour combinations can aid in putting your target audience in the right frame of mind, compelling them to take immediate action. Colours can produce a very particular impression or mood on your site. This means that if your site’s colours give off the wrong impression, you could experience an increase in bounce rates since your site may come across as untrustworthy or unprofessional.

On the other hand, if your site gives off the right impression, it will come across as trustworthy and worth returning to, even buying from. So choose colours that will appeal to your target audience best to maximise your conversion rate.

Building Dreams: Perks of Being an Entrepreneur

businessYou’re thinking of quitting your job because you want to put up a business. Some think it’s a good idea, while some say it is safer to establish a career in the corporate world. Now, you’re confused. Yes, you know that keeping your job is the safer choice; but that doesn’t mean it’s the better one. On the other hand, you know that owning a business has a lot of risks; you’re not sure if you are bold enough to face them. According to Devoted Business Development, 90% of small businesses fail in the first five years in America.

It seems like you need the advice of a business coach. Minneapolis has great experts who can help you. Business coaches don’t only give advice to business owners; they also share some insights to aspiring entrepreneurs.

Do you really want to start your own business? If so, here are some benefits of being an entrepreneur. Such perks might inspire you and give you the courage that you need.

  • You can have the time freedom that you want.

You won’t feel this at first, because you need to invest a significant amount of time in building your business. But once it starts running (and if it runs smoothly), you’ll be able to enjoy time freedom. You’ll be able to work at your own convenience as long as you properly manage your time.

  • You can have something to pass on to your loved ones.

This creates a sense of security. If you are a regular employee, you can’t pass your job on to your children and grandchildren. But if you are an entrepreneur, you can secure their future by giving them something that can provide them a living.

  • You can enjoy financial independence.

Owning a business and properly running it can result to financial independence. Imagine having sufficient income without the need to work actively. Reality check: your regular job can’t give you that benefit.

  • You can create various jobs.

Being able to create jobs is indeed beneficial to entrepreneurs. It gives them a sense of fulfillment. They get to have financial independence while providing a living to numerous people.

Being an entrepreneur is far from easy, but its perks are priceless. From fulfilling your dreams to helping other people, putting up your business is definitely worth all hardships and efforts.


What Upgrades Can Make Your Motel Rooms Look Bigger

MotelInvesting in a motel for sale in Queensland, says ResortBrokers.com.au, can be a lucrative move if you market it properly. One of the most required features of motels would be comfort and affordability. It would help your business, though, if you also make the rooms look spacious and more relaxing.

Here are some ways to make your motel spaces look bigger and more airy:

Reflective Surfaces  Putting up mirrors, placing indoor pools in strategic areas and using glass covers can expand the look of any limited space. The addition of these items gives the optical illusion of extended space. To maximise this effect, make sure that you have properly placed lighting around the room.

Altered Perspective Japan has mastered this technique due to limited living spaces in its cities. An example of this principle would be the placement of bonsai or miniature trees inside the room, which tricks the eye into thinking that the room is larger by virtue of perspective. They also use the technique Miegakure, which is planned positioning of plants along the border to blur an areas boundaries. This also creates the optical illusion of a larger square footage.

Smaller Furnishings – Small rooms can look larger if the furnishing were simpler and less bulky. Of course, you may want to avoid doing this to the beds but the closets, the tables, chairs and other furnishings would best be simple, sturdy and streamlined. This allows more space for the eye to wander and rest, giving the room a breezy feel.

Just because a motel doesn’t offer the extra amenities other accommodations do, it doesn’t mean that you should sacrifice the space. After all, tourists and travellers appreciate a place that is restful and airy, not necessarily elegantly decorated or classily furnished. Once a lodger can rest and relax, you may get to enjoy repeat visits and positive recommendations.