Professional Photography in Corporate Branding

A photographer looking through his camera Professional corporate photography offers a unique avenue to build your business brand. It helps a business demonstrate its personal side and connect with customers. When done correctly, it also differentiates your business from that of your competitors’.

When using corporate photography for business branding, it typically revolves around the images that appear on your website, brochures, publications and social media pages. To ensure you set yourself apart in a competitive world, you should invest in a well-qualified and equipped professional photographer for business photographs. Below are some ways you can use corporate photography for branding.

Photos of Services and Products

In the era of digital marketing, a photograph is the first interaction your client has with your product and services. All elements in these photographs should work together to enhance your brand and product rather than distract from it. Unprofessional and poorly done photographs can be a turn off to prospective clients.

Corporate Headshots

Your corporate headshots should match your brand. Headshots are typically three-quarter view poses from the chest up. Corporate headshots that appear blurry, sloppy and lack attention to details will go a long way in hurting your company’s reputation. Your headshots should have all the company representatives projecting professionalism. They will be the first images anyone has of your business. You should, therefore, ensure your headshots project the right image.

Corporate Event Photos

Corporate event photography can go a long way in building your business brands. Photos from company parties, receptions, holidays and sales events can give customers an opportunity to connect with your corporate culture outside the office. Professional event photography ensures you and your employees still ooze professionalism outside your office walls.

Team photographs also offer an opportunity to showcase your company as a whole. Photos of your working space can reflect your corporation to your customers. Your brand image is an essential part of your business strategy. Ensure your photographs project it correctly.

The 4 Components of Functional Workspaces

A company and its employees work together to create a good work environment. But times are changing, and with it, the evolution of the office environment. What worked back then may not work for today’s workforce. There are bound to be changes that come with the classic office setup that, in turn, change the way people work.

This new outlook on what offices should be has given way to shared working spaces. Co-working spaces share many similarities with traditional offices when it comes to function. Both essentially require certain elements to help professionals do their jobs—and do them well.

Here are four of those elements:

Fast and Secure Internet Connection

The Internet provides various platforms for communication and data storage. With it, employees can conduct meetings with different teams without traveling and they can collaborate on projects without delay. So it plays a crucial role in facilitating business processes.

Companies not only rely heavily on a fast, consistent Internet connection. They also need security with that connection. Insiders can manipulate data and outsource them to rival companies, or hackers can compromise the business.

Comfortable Workspaces

A cramped room isn’t the best place to work in. Giving employees a workspace where they can stretch and move freely should be standard practice. In fact, a spacious and well-designed workspace with good furniture can make employees more productive.

Discussion Rooms

Brainstorming ideas and discussing the future of the company is ideal for both start-ups and reputable companies. Of course, sensitive information shouldn’t be discussed just anywhere. A designated discussion room will elevate the discourse and create a good environment for teammates.

Hardworking Staff

The most important component of any company is a dedicated, hardworking group of employees. Without your staff, there is no company. High-performing employees will not only move your business forward. They will help maintain its position in the market well into the future.

The work environment may look different today, with the introduction of co-working spaces. But some of the same elements still have value for traditional and nontraditional office spaces. In incorporating all these elements, you can develop and maintain a good work environment for your business.

Will Trump’s Tax Reforms Benefit the Retail Sector?

The U.S. retail sector may benefit from U.S. President Donald Trump’s tax reforms, as it proposed certain changes to the corporate tax rate.

Real estate and banking firms could also find themselves at an advantage due to the tax framework, which also calls for at least five years on full and immediate expensing on certain assets and a lower net interest for corporate loans.

Tax Incentives

White House officials and Republican lawmakers have been at work on the new tax legislation, and despite the supposed benefits, most of the language of the proposal remains uncertain. For retail businesses, a lower corporate tax rate to 20% from the existing 35% would be the most beneficial, according to Rachelle Bernstein, vice president and tax counsel at the National Retail Federation.

Poonam Goyal, Bloomberg Intelligence senior U.S. retail analyst, said that lower corporate tax would allow retail companies to increase earnings and cash flow. Based on a Bloomberg Intelligence analysis, a 15% tax rate would provide an increase in average 2017 earnings by up to 35%. The analysis covered 15 companies that paid a 35% tax rate in 2016.

Diverse Plans

Trump’s tax reforms take place at a time when retailers diversify their approach on market strategies. The industry has borrowed a page from the marketing books of their European counterparts. Some retailers such as Publix and Wegmans have realized that customized product offerings and services are an efficient addition to a store manager training program.

Their success lies in understanding that the U.S. is not just a single market that only requires a one-size-fits-all solution. By focusing on the individual preferences of customers in their respective area of operations, they can generate stable business that could grow even bigger if the tax changes take effect.


Whether or not the tax proposal becomes law, any changes to the corporate taxes arguably benefit the retail sector amid the challenges facing the industry.

What Good Quality Printing Can Do for Your Business

One of the hardest parts of going into business is building your brand. Awareness ushers sales, so you cannot skip this step unless you are not too keen on success.

Good thing, the very best in printing services in Australia are always around to help. They can offer top quality commercial printing, which you could use to your advantage. It is one thing to set up posters, catalogues and leaflets. It is another thing if they come in a neat package and an attractive design. If done right, quality prints can have a stronger impact on your prospective customers than hundreds of written words.

Good Graphic Design Matters

Business owners should invest in people who will go beyond pushing the brand to reach the consciousness of their target market. They must be able to put together print designs that will make the brand more known and communicate the brand’s services better.

Good graphic design is very important. With the right choice of copy, colour template and graphics, you will see your brand soar.

This is why most companies would have their very own business envelopes with the company logo, name and address on them. Letterheads are also common so their correspondences will easily give off the letter’s origins and possibly, make that logo stick.

But Good Graphic Design Cannot Make It Alone

However, no matter how advertising people design letterheads and calling cards, brochures and pamphlets, their efforts will go to waste if the printing is second-rate. Good printing is the only way to go because it is only through it that the purpose is served.

If you are to invest in printing services, make sure you do so for great quality. If you are not ready to put in some money and effort to avail the best printing services, do not expect to make money either. You have to put some to gain some and for the long haul.

3 Ways ERP can Boost Growing Businesses

Business Executives Discussing

An Enterprise Resource Planning (ERP) solution is a common system utilised by businesses these days. Although the varying ERP solutions available in the market differ in applications, features, technology concepts and complexity, they all aim to streamline business transactions at the end of the day.

ERPs can provide visibility to every aspect of the business process, including process management, inventory, invoicing and accounting, depending on your company’s needs. The ERP that Unit 4 Asia Pacific offers, for example, provides a range of support services for the requirements of customers in particular sectors, locations and with unique business processes. Here are specific ways how ERP can boost your business.

A More Efficient Supply Chain

ERPs can eliminate the need to fill out time-consuming paperwork, thereby ridding companies of a system that is prone to duplicated data entries and inaccuracies because of its manual nature. With an ERP, you may even send vital pieces of information with a simple click of a mouse.

An ERP can also electronically send a bill of matters and orders to suppliers so you can monitor the status of all your projects in real time. It can improve accountability and communication in your business transactions.

An All-In-One Application

As mentioned earlier, ERPs boast of different features and applications. This then saves your staff the time and effort of operating just one system instead of a handful. By relying on a single database, ERP can help staff make better and faster decisions. An improved decision-making process positively impacts business growth.

Higher Revenue

Better and faster business transactions brought about by an ERP system helps your business grow and ultimately earn higher revenue. For example, through the implementation of such a system, managers can easily identify inefficient activities within the operational chain and adjust the company’s processes to run efficiently, as well as at a lower cost.

Enterprise Resource Planning Solutions are now a common part of industrial and commercial business operations. Their advancements and efficiency are very helpful in streamlining business transactions, boosting growth and helping businesses achieve and surpass their revenue goals.

Starting a Business: 3 Ideas for Raising Capital

Businessman counting his assets to invest as funding on a new businessBeing an entrepreneur these days mean that you have to be capable of thinking out of the box, especially when it comes to raising funds for your startup. Capital isn’t easy to find, and sometimes it takes more than just creativity and business intelligence to get the cash you need.

Depending on the kind of business you’d like to set up, there are different ways to come up with the money you need. It may be a combination of several of these suggestions:

Take out a loan

The amount of money you need will dictate where you can apply for a loan. You may try your bank, but that kind of loan — while possibly substantial — needs security with a collateral. You can also take out smaller loans for short-term needs. A cash loan, as Utah Money Center cites as an example, can be a real lifesaver if you need money right away. All you need to remember is you should be capable of paying it back within a short time.

Use your own money

It’s common for entrepreneurs to use their savings or whatever resources they have to fund their business initially. You may even use a zero-interest credit card to buy some of the things your business needs.

Borrow from your friends and family

This is perhaps the most traditional way to raise capital. Borrowing from family and friends has its upside. They are more likely to trust you and believe in your vision for the business. The downside is if you break your promise to pay them back, your personal relationship may suffer. It helps if they can loan you the money for at least a year, and you should initiate a binding contract regarding payments.

Any kind of business entails some risks and responsibilities. Many entrepreneurs struggle during the initial phase of their business, particularly with cash flow. You need a higher kind of resolve and dedication to succeed and to honor your loans.

The Path to Finding the Right Digital Creative Agency for You

Online MarketingNot every digital agency is a great fit for your current business needs. Picking the right one, however, requires a lot of homework. The effort is worth it and you’ll be saving yourself from unnecessary hassle when you make the right choice of digital creative agency:

Step 1 – Check Out Their Home Page

They’re a “digital creative agency,” right? That means their web page should be remarkable. If you like what you see then you will like the style they can bring to your projects.

Step 2 – How Easy Were You Able to Find Them?

If it took you five pages (or more) from the SERPs to find them, then they may have some trouble with their SEO services. Do you need some SEO along with your crafty designs? Make sure their services are well rounded. You never know if you will need some extra stuff done for your projects in the not so distant future.

Step 3 – Who are They?

What kind of team makes up your selected digital creative agency in Melbourne? Does each member of the staff have credentials to back up their expertise? Are they proud of their team? Do they enthuse expertise and proper decorum? That also means you get the chance to meet them along the way.

Step 4 – Pricing

Many businesses today will be on a tight budget. That means they will try to optimise their processes. That also means if you skimp on the cost, you will probably get a few flaws on their work. Find out what level of work you can get for a specific price. Remember that quality service doesn’t come cheap.

Step 5 – Always Shoot for the Long Term

Things can go wrong along the way. By that, it means far along the way, like a year or two after your project has been completed. Make sure that the company can stay in business that long. Establish a relationship between your business and theirs since it will be mutually beneficial in the long run.

Follow these steps and you have good chances of finding the right digital agency for your business.

Social Media Strategies that May Make or Break Your Business

Social media written in a yellow notepad held on a palmSocial media is evolving; it is no longer just a community of people who want to share across continents or connect with others. It has become a tool for marketers to reach their audiences and advertise products and services. However, a lot of people caught on to this and are sometimes ignoring paid advertising. Sievers Creative, an expert on search engine optimization from Minnesota cites the following strategies and trends that can make or break your online business.

Converged Social

LinkedIn and Microsoft have created innovations that benefit advertisers in different ways. Especially, if you integrate your professional social profiles using Microsoft 365 apps. Many experts agree that there will be many more integrations to take place in the future. The potential is huge when you start taking this approach and including it in your campaigns.

Facebook Internet

Experts agree that Facebook will continue to dominate social media for advertising, video and usage, and probably won’t be changing in the near future. Instagram and WhatsApp messaging may become big social networks and may compete with Facebook. However, the latter’s users won’t leave, that’s why you must try using different social media platforms to reach your audience effectively and achieve objectives.

Video Content

Experts agree that video content is the in thing in online marketing right now. Real-time video is one of the most effective types and platforms such as Snapchat, Periscope and Facebook Live are leading the way in terms of engagement. Similar to live TV, live video enables companies, different chances to reach their audience and be flexible in their presentations. If this approach is beyond your comfort zone, find an influencer that does this for you.

Mobile’s Bigger Role

More and more people are using their mobile devices to do a lot of things because of the available apps and better features with each new release. These are the reasons you must constantly improve your site to make it mobile-friendly.

Social media will keep on changing, adapting to these changes provides you with a competitive advantage and improves your search engine rank.

A Start-Up’s Guide to Employment Benefits

A Group of Employees

You’ve successfully started your business and the clients are beginning to pour in. The question now is how can you make your employees happy? Start by providing them a good benefits package. This will ensure that they don’t jump ship the moment they encounter difficulties.

Some start-ups that have limited time and resources usually employ Consolidated Omnibus Budget Reconciliation Act or COBRA administration services to reduce their responsibility. Below are some of the benefits that the law requires:

  • Adhere to the FMLA (Family and Medical Leave Act)
  • Employers should take part in a short-term disability program if based in a state where it exists.
  • Offer benefits to unemployed members of the community by paying federal and state unemployment taxes
  • Employers should pay their share of FICA taxes and deduct these from paychecks of their employees.
  • Offer employees disability and retirement benefits
  • Adhere to all compensation requirements necessary for employees
  • Provide workers time off to conduct military service, serve jury duty, or vote

On the other hand, you don’t need to offer:

  • Sick leaves, paid vacations, or holidays
  • Life insurance plans
  • Vision or dental plans
  • Health plans (excluding Hawaii)
  • Retirement plans

Nevertheless, some start-ups would rather provide their employees most of these benefits to stand out from the competition. The majority of employers offer paid holidays for Christmas Day, Thanksgiving Day, Labor Day, Independence Day, Memorial Day, and New Year’s Day. Otherwise, you could give your employees the freedom to take time off during these holidays without pay or use their vacation days on religious holidays.

Keep in mind that most of your full-time workers anticipate getting a week or two of paid vacation each year. When you’re explaining your vacation policy to them, indicate the allotted time they could request for time off and if they should accomplish a form.

Protect the future of your business by keeping your employees happy. After all, they’re your brand ambassadors that will take care of your clients and uphold your brand name.

Inexpensive Ways to Start Your Office

An Office Small, start-up businesses or even the big ones are always on the prowl for various ways to save up on costs. In any case, it is very vital that you reduce expenses, especially when building your own office space.

Before you start your furniture shopping, may it be a choice to purchase a new or a used office desk, read on these tips to help you save tons of cash.

Plan ahead

Before you go out and buy your desks and chairs, plan and evaluate first the things that your new office needs. Count the number of tables, chairs, workstations or equipment you need then write it down. Make sure to take note of the color, design, and other specifics that you prefer to see in your office.

Research and shop

Once you have listed down all the things you need, check the deals on the different furniture shops – in stores and online. Compare their prices until you see deals that fit your budget and your needs. More than the price, also check the quality of the products you are buying.

It is important to purchase quality office furniture that suits your budget.

Consider buying second-hand

A number of sellers online are selling used but quality products. There are even dealers who are selling refurbished office furniture that even offer a warranty on the products. Shopping for second-hand items may take more time and effort, but there is always a chance you might find that hidden gem in a haystack full of pre-owned merchandise.

Setting up a small office space requires careful planning and research. Make sure you consider all the necessary details, which include your budget, before buying what you need.