Great, memorable events don’t just happen. It takes attention to detail, high-level idea generation, and marketing skills.
More than that, here’s how else you can organize a successful event—and it doesn’t matter if you’re planning a product launch in Denver or a home show in Utah, or if you have three weeks or an entire year to plan:
Have a Clear Vision
Before you dive into planning your event, remember that your role in this is not with the nitty-gritty details of setting up equipment or designing the stage. As a planner, it’s your job to visualize how the event experience will be like for the attendees.
As such, you need to make sure that the idea and concept you have in your head will be clearly translated to the event itself, and that your team will be able to understand and execute them as perfectly as possible.
Make a Plan
Now that you have a clear vision in your head, the next step is to put it on paper. Gather your team together and have a couple of brainstorming sessions. Keep everyone in your team in the loop and listen to ideas that your team might throw your way. You never know when or where a great idea can come from.
Once everyone is on the same page, start delegating tasks. Play to your members’ strengths and assign them to tasks that you’re sure they can execute well.
Leave Details to the Experts
It might be tempting to leave off a couple of things on your list when you see that the costs are starting to rocket. Don’t. Or, at the very least, consult with the expert on your team or your client before you start crossing off pricey items. That AV equipment might not seem important to you, but it can be vital for a presenter on your event.
Talk with your team and determine instead how you can come up with compromises.
If you wish to avoid blunders and make sure the event is a success, have a clear vision, create a plan, and leave details to experts.