Have you launched a new product and no one’s buying it? Have you been marketing a product for a long time now but it is still not selling as much as you expect it to? If yes, below are the possible reasons why.
1. The Benefits of Your Product are Not Clear
People don’t buy products only because of their low prices. Most people are willing to pay more if they understand how a product will benefit them. For one, you need a label that does not only carry the name of your product but also portrays its benefits. As what experts from Flexo Impressions always say, the label is the identity of a product. The label is what distinguishes your product from others. So, you better start redesigning your model if it is the cause of the problem.
2. There is No Urgent Reason to Buy Your Product
People buy based on their wants and needs. Of these two categories, it is easier to sell a product as a “need”. Give the people a reason to buy your product today. For instance, show them that the product is only available for a limited time. Or, let the people try out your product for free until they form a habit of using it.
3. The Product is Not Accessible
You can’t expect consumers to buy your product if it is not accessible to them. People prefer convenience when purchasing a product. Consider offering your product online to reach a wider market.
Apart from these three possible reasons, re-assess your target market as well. There’s a possibility that you’re marketing to the wrong group of people. Once you find the right market for your products, your marketing strategies would be more effective and your product would start selling.