A Small Business Guide to Google’s Disavow Tool

Google's Disavow Tool

Google's Disavow ToolAs a small and developing business, you should be concerned about everything that happens to your site. If you keep yourself updated with the efforts of your digital marketing agency, then you might have heard of tools that can help your site rank on search, like Google’s disavow tool. Introduced in October 2013, this tool allows site owners to ask Google to not count specific links that point to their site.

If you’re planning to hire backlink removal services, linkcleaners.com noted that you should at least be aware of what it is and what it can do to your site. Here’s a short guide to help you understand it better:

Quality-based Ranking Signals are Better

Quality is much better than quantity in today’s SEO. Google doesn’t care about the number of links you have. What they care about is where they came from and how authoritative and relevant they are. For instance, having 100 links in 10 different sites is better than having 100 in two sites only.

Disavow Can Hurt Your Site If Used Incorrectly

The disavow tool is like a double-edged sword. If used correctly, it helps your site rank better. If used incorrectly, it can harm the performance of your site in SERPs. Google mentions in their support page that it’s best to disavow backlinks that only cause an amount of artificial, spammy, and low quality links to your site.

It’s Possible to Reavow Disavowed Links

The disavow tool is highly reliable, but what if you made a mistake? Fortunately, you can take back what you submitted and make some changes. Reavowing a link is simple — you remove the link from the disavow file then resubmit the file.

The disavow tool is a remarkable Google feature, but only when used properly. If you’re not sure how to use it, then leave the removal of backlinks to those who know it better.